Iconic Gymboree Brand Relaunch Planned for Early 2020
October 15 2019 - 9:00AM
The Children’s Place, Inc. (Nasdaq: PLCE), the
largest pure-play children’s specialty apparel retailer in North
America, today announced that Gymboree will relaunch in early 2020
on an enhanced website, Gymboree.com, and in shop-in-shop locations
in over 200 select The Children’s Place stores in the U.S. and
Canada.
Jane Elfers, President and Chief Executive Officer announced,
“We have embarked upon an exciting journey to bring this iconic
brand back to the loyal Gymboree customers, who continue to voice
an unrivaled passion and affinity for it. We are thrilled to be
able to revitalize bow-to-toe collections that create magical
childhood moments. We are making every effort to meet her high
standards for curated and elevated product and eagerly anticipate
welcoming her back to the Gymboree brand.”
The enhanced, personalized, online shopping experience at
Gymboree.com will offer a customer-centric and vibrant online
experience. The site will be meaningfully upgraded to
include:
- Access to all Gymboree collections, in sizes 12M – 8T
- An option to shop by collection, further simplifying and
enhancing the online experience
- A shared online basket to streamline checkout processes and
shipping
- An enhanced loyalty program
The online experience will also feature Gymboree’s easy-to-use
app, giving customers a convenient option to shop on their mobile
devices by connecting them to the collections they love most.
Additionally, all online purchases will now include a “Free
Shipping, Free Returns, Everyday” policy, with no minimum purchase,
further reinforcing Gymboree’s commitment to its loyal
customers.
The Gymboree in-store shopping experience will launch in tandem
with Gymboree.com with product offered in more than 200 The
Children’s Place stores in the U.S. and Canada.
Claudia Lima-Guinehut, Senior Vice President, Global
Merchandising commented, “We believe a multichannel offering
combining an enhanced online shopping experience with inviting
in-store locations will best serve long-standing Gymboree
customers, and also welcome a new generation of moms to the iconic
brand. The goal is to provide a Gymboree brand experience that
reconnects mom to the branded product that she loves, and also
provides her with enhanced capabilities she’s come to expect from
best-in-class, omni-channel retailers.”
Gymboree will launch with collections that return the brand to
its classic roots of playful, bow-to-toe offerings that celebrate
childhood and help families look their best for any occasion.
Collection themes will span across apparel and accessories, and
will reinforce Gymboree’s hallmark of letting kids be kids a little
longer. New and classic themes will capture the spirit of
imagination and come to life in vibrant color palettes, prints,
textures, graphics and high-quality, durable fabrics.
Gymboree will launch a new, enhanced loyalty program which will
reward customers for every purchase. The new program will also
provide members with special offers on their childrens’ birthdays,
exclusive access to bonus events and opportunities to earn extra
points.
Prior to the early 2020 relaunch, we are inviting customer
feedback to help inspire the relaunch and future collections via
Facebook, Twitter and Instagram, and at Gymboree.com. From late
October through mid-January, Gymboree will also host the Superfan
Sweepstakes, inviting fans to share why they love Gymboree. Lucky
winners will be chosen to win an entire collection from its Spring
2020 line. The brand will also be celebrating fans by giving away
$2,500 in Gymboree gift cards per week. Customers can learn more
and sign up for email updates on Gymboree.com.
About The Children’s Place The Children’s Place
is the largest pure-play children’s specialty apparel retailer in
North America. The Company designs, contracts to manufacture,
sells at retail and wholesale, and licenses to sell fashionable,
high-quality merchandise at value prices, primarily under the
proprietary “The Children’s Place,” “Place” and “Baby Place” brand
names. As of August 3, 2019, the Company operated 961
stores in the United States, Canada and Puerto
Rico, an online store at www.childrensplace.com, and had 225
international points of distribution open and operated by its eight
franchise partners in 19 countries.
About GymboreeGymboree is an iconic children’s
apparel brand that designs colorful, playful, bow-to-toe children’s
clothing collections that celebrate childhood and help families
look their best for any occasion. Gymboree collections incorporate
themes that come to life through vibrant color palettes, prints,
textures, graphics and high-quality, durable fabrics. Beginning in
early 2020, the Gymboree brand will be available online at
www.gymboree.com and at more than 200 The Children’s Place stores
in the U.S. and Canada
Contact: Anthony Attardo
(aattardo@childrensplace.com)
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