Discover Elmer's glue-based creations that
celebrate the magic of making
ATLANTA, April 10,
2024 /PRNewswire/ -- Elmer's®, the #1 glue brand,
is reaffirming its dedication to nurturing creativity and
learning with the launch of its new digital inspiration hub,
Elmer's Creations. Elmer's Creations will introduce crafts and
activities that use Elmer's Glue as the key ingredient. Each
Creation will include inspirational crafts with directions and
supply lists, while also encouraging the freedom to create your own
way. Kids are encouraged to add their own colors, create unique
designs and use the Creations as a catalyst for endless
possibilities.
This new digital hub is a celebration of hands-on activities
that encourage the magic of making and unlimited personalization
for all ages, inspired by parents' desires for more hands-on,
sensorial learning. In a new survey conducted by OnePoll and
commissioned by Elmer's, a poll of 2,000 parents in the U.S. found
that 96% believe hands-on or sensory play is an important part of
their child's brain development; and that more than a third (35%)
of parents said they feel stressed about finding new ideas to keep
their kids entertained.
"In our recent survey, we found that while children prefer
hands-on activities, the average child reportedly spends 13 hours
in front of a screen per week," said Nikki
Lesperance, Elmer's Director of Brand Marketing. "In an
effort to encourage hands-on development, we want to help parents
confidently provide craft options that foster their children's
sense of inner creativity while intellectually stimulating them.
We're happy to roll out Elmer's Creations to give kids the creative
confidence to explore and make things themselves."
Whether you're a seasoned creator or a beginner, Elmer's
Creations provides the resources you need to start making and
experimenting with sensory play, which helps to develop critical
thinking and problem-solving skills and builds children's creative
confidence in a safe and enjoyable way. As more than 90% of parents
believe hands-on or sensory play is an important part of their
child's brain development (96%), an important contributor to their
creativity (95%), confidence (94%), social skills (93%), and
critical thinking skills (95%), Elmer's pourable glues will be the
key ingredient for families' new favorite crafts with Elmer's
Creations.
Elmer's Creations will launch with hero Creations, including
Window Clingies, Peelable Polish, Watercolor Salt Art, Smoothing
Soothing Glue Art, and Mellow Mallow, with more inspiration and
ideas to be introduced to the platform throughout the year. For the
best experience, only Elmer's glue is recommended as each creation
is crafted and perfected using Elmer's proprietary
formulations.
For more information on Elmer's Creations, head
to www.elmers.com/creations to explore and create!
About Elmer's®
For 70 years, Elmer's® Products, Inc. has been providing creative
adhesive solutions that support success and turn ideas into
reality. By continuing to develop innovative new products, Elmer's®
has become the trusted brand when it comes to fueling creativity
and providing outstanding product performance in the classroom, at
home, in the workshop and at the craft table. Elmer's® inspires
people to create, build and learn for life. For more information,
visit www.elmers.com.
About Newell
Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, Sharpie®, Graco®,
Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper
Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex®
and Campingaz®. Newell Brands is
focused on delighting consumers by lighting up everyday
moments.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Newell Brands