iMedia Brands, Inc. (the “Company”) (NASDAQ: IMBI) announces its
subsidiary, Float Left Interactive (Float Left) and streaming video
experience specialists 24i will partner to leverage the power of
Float Left OTT technology to offer advanced applications on Roku,
one of the leading connected TV devices.
Float Left has over a decade of experience in
the OTT space, having served as Roku's first development partner
and as a Roku Preferred Developer today. Over the years, Float
Left’s native codebase has evolved immensely with the growing
industry. What started out as a simple OTT solution in 2009 has
progressed into a sophisticated and flexible framework that is used
for world-renowned brands. Today, Float Left's Roku framework
supports high-end "Netflix-level" features such as favoriting,
watch-lists, cross-platform resume, and an intuitive interface
designed to keep users engaged and simplify content discovery. In
addition, the flexibility of the framework allows for seamless
integration with third parties for subscription management,
advertising, video platforms, and analytics, giving VOD providers a
customized solution tailored to their business model.
With this new partnership, 24i and Float Left
are paving the way for revolutionary OTT technology by delivering
innovative Roku solutions that will continue to adapt and expand
year after year. 24i has developed successful applications for Roku
devices for several years, and integrating Float Left's Roku
framework into their Smart Apps product will bring their products
enhanced efficiency and scale. The integration will enable 24i's
product team to focus on the added value they can bring to
streaming services by simplifying the development of a single user
experience across multiple platforms, particularly through the use
of 24i's intuitive Backstage interface for content and application
management. Together, Smart Apps and Backstage provide a turn-key
video application development platform to allow content owners and
broadcasters to provide consumers with an intuitive and engaging
user interface for enjoying live and on demand video content. This
platform facilitates a consistent user experience across all
devices, as well as the flexibility to easily expand and customize
functionality.
“We are pleased to partner with 24i to further
advance and deploy our OTT technological capabilities on Roku,”
said Tim Peterman, CEO of iMedia Brands. “By collaborating with the
24i team, Float Left can offer Roku viewers a streamlined and
optimized user experience, which will allow us to continue
improving our content delivery and customer engagement across the
platform.”
Tom Schaeffer, CEO of Float Left, commented:
"Our in-depth knowledge and years of expertise building custom Roku
applications have enabled us to develop a codebase that will help
companies like 24i accelerate in this rapidly growing market. 24i
has a fantastic OTT product, and we look forward to seeing them
integrate with our Roku framework to enhance their product even
more. This partnership represents an expanding line of business for
Float Left in 2021 and beyond."
Martijn van Horssen, Founder and Co-CEO of 24i,
added: "Smart Apps provides content owners with the ability to
reach viewers on any platform and ensure their user experience is
seamless across any device. Roku continues to be an important
target device for us, and its specific underlying technology needs
to have a solid foundation. Float Left's Roku framework provides
that fast, reliable, and maintainable foundation. Using it means we
can build on Float Left's expertise and focus on adding our product
features on top of their framework, instead of trying to reinvent
the wheel."
About Float LeftFloat Left is
an OTT technology provider, giving Broadcasters and Media
Distributors the tools they need to deliver seamless, video
experiences to their audiences across all OTT platforms.
As a pioneer of OTT Technology, Float Left
learned to evolve as the industry grew. Since inception, Float Left
has launched hundreds of OTT services, developed innovative
technology solutions, and has had the privilege of working closely
with some of the most prolific media brands in the world. Some of
their noteworthy innovations include Flicast and Flicast Analytics,
AMP (Application Management Portal for content management), and
Convert+ (AWS transcoding solution). Float Left is consistently
upgrading its solutions and developing new tools, staying on the
forefront of the OTT industry.
About 24i24i offers a fast,
cost-effective route to video streaming success on all consumer
devices. Their expertise and end-to-end solutions enable pay TV
operators, broadcasters, and content providers to manage and
deliver elegant OTT user experiences and grow their business. 24i's
flexible products for preparing streaming content and publishing
front-end applications bring SVOD, TVOD and AVOD services to life
on smart TVs, streaming devices, STBs, mobiles, and web browsers.
Headquartered in Amsterdam, 24i has offices in Madrid, Brno,
California, Helsinki and Buenos Aires and is a group company of
Amino Technologies plc.
About iMedia Brands, Inc.iMedia
Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company
that owns a growing portfolio of lifestyle television networks,
consumer brands and media commerce services. Its brand portfolio
spans multiple business models and product categories. Its
television brands are ShopHQ, ShopBulldogTV, ShopHQHealth and
LaVenta. Its media commerce services brands are Float Left
Interactive and i3PL. Its consumer brands include J.W. Hulme, Live
Fit and Indigo Thread. Please visit www.imediabrands.com for more
investor information.
Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995
This release contains statements, estimates,
projections, guidance or outlooks that constitute “forward-looking”
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actual results could differ materially from those that management
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Contacts:
Media:press@imediabrands.com(800) 938-9707
Investors:Gateway Investor
RelationsCody SlachIMBI@gatewayir.com(949) 574-3860
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