BEND, Ore., July 13, 2021 /PRNewswire/ -- Hydro Flask, an
award-winning leader in high-performance, insulated stainless steel
flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited
to announce its 2021 #RefillForGood campaign affirming the brand's
ongoing commitment to eliminate single-use plastic consumption and
waste globally.
Hydro Flask is committed to inspiring others to join us in
eliminating single-use plastics from our daily lives.
Hydro Flask launched its Refill For Good initiative in
July 2020, empowering people
everywhere to choose reusable alternatives to the single-use
bottles and containers that pollute global green spaces, waters and
landfills. The ongoing campaign unites the brand with consumers to
combat plastic waste through simple, achievable actions and
positive insights – shared by Hydro Flask's community of Refill For
Good Advocates that includes pro athletes, ocean scientists and
worldwide thought leaders working to remove single-use plastics
from the environment.
This year's campaign launches with the limited edition
#RefillForGood bottle, with $100,000
of the bottle proceeds benefiting the Surfrider Foundation as part
of a yearlong partnership in support of the protection of the
world's ocean, waves and beaches for all people. Bottles are
available in two sizes, 21 oz Standard Mouth and 32 oz Wide Mouth,
in four water-inspired colors and are available for purchase
through Hydro Flask's official website,
www.hydroflask.com/refill-for-good.
"We're thrilled to kick off Plastic Free July with our renewed
rally cry to make good changes for good reasons and
#RefillForGood," said Indigo Teiwes,
Director of Corporate Responsibility for Helen of Troy's Housewares
Division. "The jump in consumption of single-use products through
the pandemic means it's more important than ever to make the switch
to a sustainable solution. Through #RefillForGood, Hydro Flask is
committed to inspiring others to join us in doing our part for the
planet and eliminate single-use plastics from our daily lives."
"Hydro Flask is proud to champion cleaner oceans, waves and
beaches through this donation and our continued partnership with
the Surfrider Foundation," said Hydro Flask Director of Marketing
Yiorgos Makris. "Surfrider's
powerful worldwide activist network is a perfect ally to further
amplify the #RefillForGood movement while making a more meaningful
difference. Together, we can help curb the wave of single-use
plastic waste to preserve our green and blue spaces –
enabling healthier, happier and more fulfilled lives outdoors for
people everywhere."
Hydro Flask's contribution will support Surfrider's Plastic
Pollution Initiative, tackling the removal of single-use plastics
from marine environments through an arsenal of programs that range
from nationwide beach cleanups to the Rise Above Plastics education
and outreach. The partnership will also help drive Surfrider's
plastic policy advocacy efforts and legislative campaigns at the
local, state and national levels.
"The Surfrider Foundation is proud to align with Hydro Flask to
strengthen our efforts to eliminate single-use plastic from the
environment," said Dr. Chad Nelsen,
CEO of the Surfrider Foundation. "Surfrider's global network of
affiliates is working together to eliminate plastic pollution at
the source through data collection of plastic pollution at beach
cleanups to inform official policy changes at the local, state,
federal and international levels. Here in the U.S., our efforts to
advance federal plastic pollution regulations, such as the Break
Free From Plastic Pollution Act, are made possible through the
support of our partners, like Hydro Flask. We look forward to
mobilizing our shared communities to take action to protect what we
all love."
"As we all head outside and to the beach this summer, now is the
perfect time to take action with more mindful choices for
ourselves and the planet," said professional surfer,
chemist and Hydro Flask Refill For Good Advocate Dr. Cliff Kapono, who also sits on the Surfrider
Foundation Board of Directors. "Avoiding single-use plastic water
bottles and containers is an easy step we all can take, especially
when alternatives exist. As a Surfrider board member and
longtime Hydro Flask fan, I'm stoked to celebrate this partnership
and help motivate others to make the switch and
#RefillForGood."
About the Surfrider Foundation
The Surfrider
Foundation is a nonprofit grassroots organization dedicated to the
protection and enjoyment of our world's ocean, waves and beaches,
for all people, through a powerful network. Founded in 1984 by a
handful of visionary surfers in Malibu,
California, the Surfrider Foundation now maintains over one
million supporters, activists and members, with more than 170
volunteer-led chapters and student clubs in the U.S., and more than
700 victories protecting our coasts. Learn more at
surfrider.org.
About Hydro Flask
Hydro Flask® is the
leader in high-performance insulated products that help people
enjoy the things they love to do in the places they love to be.
From the number one-selling water bottle to soft good innovations
like our Unbound Series™ Soft Coolers and Journey Series™ Hydration
Packs, Hydro Flask's delightfully simple designs and go-anywhere
durability always deliver the perfect temperature when you need it.
Founded in 2009 in Bend, Oregon,
Hydro Flask inspires active outdoor lives with two simple words:
Let's Go! Its charitable arm, Parks For All, supports the
development, maintenance, restoration and accessibility of public
green spaces so people everywhere can live healthier, happier and
more fulfilled lives. To learn more about Hydro Flask, Parks for
All, and to see our full lineup of award-winning products, visit
www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited is a
leading global consumer products company offering creative
solutions for its customers through a diversified portfolio of
well-recognized and widely-trusted brands, including OXO, Hydro
Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We
sometimes refer to these brands as our Leadership Brands. All
trademarks herein belong to Helen of Troy Limited (or its
subsidiaries) and/or are used under license from their respective
licensors. For more information about Helen of Troy, please
visit www.helenoftroy.com.
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SOURCE Hydro Flask