GNSY Genesys S.A. ADS (MM)

On-Demand Solution Enables Company to Consolidate 20 Disparate Customer Databases Into Salesforce, Providing a 360 Degree View of the Customer SAN FRANCISCO, Jan. 25 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced that Genesys Conferencing (Euronext Eurolist C: FR0004270270) (NASDAQ:GNSY), a global multimedia conferencing leader, has chosen Salesforce Service & Support for its global, follow-the-sun support operations. Combined with its existing Salesforce SFA deployment, Salesforce Service & Support enabled Genesys' three-tiered support organization across ten countries to gain instant access to account information to ensure customers receive prompt, accurate and consistent service, no matter when or where they call. (Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO ) Genesys Conferencing is one of the 27,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered. "Before Salesforce, we had more than 20 customer databases that could not be easily integrated. This made it extremely difficult to get to the right information or escalate cases to the right team," said Marcus Johansson, project leader of sales and care automation at Genesys Conferencing. "With Salesforce Service & Support in place, we now have a central system that makes customer data available on demand to every one of our support agents in North America, Europe and Asia-Pacific." By deploying the combined Salesforce Service & Support and Salesforce SFA solution, Genesys has eliminated not only the multiple disparate databases but also the cumbersome IT management responsibilities that came with managing and maintaining them. The centralized customer data management solution provides Genesys management with an unprecedented view into customer accounts, issue resolution and service-level agreement status. Moving forward, the company plans to integrate its Salesforce Service & Support solution with its Avaya contact center technology, so agents can receive instant screen pop-ups of customer data at the time of a call. Avaya is one of 16 Computer Telephony Integration (CTI) providers that have CTI connectors available for the Call Center Edition of Salesforce Service & Support on the AppExchange. Applications available via the AppExchange directory are built using Apex, the world's first on-demand platform. Genesys also plans to integrate Salesforce with its Cognos business intelligence tools to allow deeper analysis of customer support issues. "Salesforce Service & Support has solved our immediate need for a central customer data hub that eliminates redundant data and makes information more easily accessible," added Johansson. "Now that we've surmounted that challenge, we're looking forward to integrating Salesforce with other enterprise solutions to extend those benefits and continue reaping the rewards of improved efficiency and reduced operational costs." About Genesys Conferencing Founded in 1986, Genesys Conferencing is a leading provider of converged collaboration and communication services to thousands of organisations worldwide, including more than 200 of the Fortune Global 500. The company's flagship product, Genesys Meeting Center, provides an integrated multimedia conferencing solution that is easy to use and available on demand. With offices in more than 20 countries across North America, Europe and Asia Pacific, the company offers an unmatched global presence and strong local support. Genesys Conferencing is publicly traded on Euronext Eurolist C in France (FR0004270270) and on the NASDAQ in the U.S. (GNSY). Additional information is available at http://www.genesys.com/. Apex and the AppExchange Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on- demand community. More than 500 applications are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange . The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007. About salesforce.com Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings. As of October 31, 2006, salesforce.com manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE. NOTE: Salesforce.com is a registered trademark of salesforce.com, and Apex, AppExchange, The Business Web and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners. http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO http://photoarchive.ap.org/ DATASOURCE: salesforce.com, Inc. CONTACT: Katy Dormer of salesforce.com, +1-415-901-8595, or Web site: http://www.salesforce.com/ http://www.genesys.com/

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