Avenue A / Razorfish Announces Search Technology to Efficiently Crawl and Diagnose Web Site Performance
July 31 2007 - 6:00AM
Business Wire
Avenue A | Razorfish (NASDAQ:AQNT), one of the largest interactive
services firms in the world, today announced Super-intelligent Link
Crawler� (SiLC), a proprietary tool that crawls within web sites to
detect errors such as broken links and �404 Error Messages� that
alert users the web page isn�t loading. The tool analyzes why
errors occur and can benchmark a web site�s performance against
other competing sites. The agency has combined the tool with its
search engine optimization (SEO) and web design expertise to
improve search rankings and usability for major brands like U.S.
News & World Report. U.S. News & World Report
(www.usnews.com) recently redesigned its web site to grow traffic
within its education, health, money and news sections and to
improve its search capability within the site. After running SiLC,
Avenue A | Razorfish discovered search engines were not ranking
many of its web pages because they were viewing pages as duplicate
content. For instance, U.S. News & World Report created the
main content of a health page article, as well as a �printer
friendly� version. The web crawlers were tracking both and
consequently not ranking the pages in search engine results. Within
two months of the U.S. News & World Report relaunch, organic
visits increased by 24 percent compared to the same period in 2006.
In addition, organic visits from Google increased by 45 percent
compared to 2006. �Avenue A | Razorfish�s SiLC technology was able
to quickly and efficiently identify elements of our site that were
impeding us from maximizing our search engine visibility,� said
Jennifer Simonds, Director of Online Marketing from U.S. News &
World Report. �Previously it was a manual process that would have
taken us months to complete. Instead, we were able to see
significant increases in search engine performance in less than
three months. By following their recommendations around social
tagging and optimizing our news feed, traffic substantially
increased from these channels by more than 500 percent.� Commented
William Flaiz, vice president, Search Engine Optimization (SEO) and
Web Analytics for Avenue A | Razorfish, �SiLC is like a Swiss Army
Knife that serves many purposes beyond web crawling. It is
different than other web crawlers because it can intelligently
process why certain web pages aren�t performing well and integrate
with other SEO tools to improve efficiencies not only within a web
site, but to other linked Web sites, portals and blogs.� SiLC joins
the growing list of SEO tools from Avenue A | Razorfish, including
SEOsource�, the agency�s proprietary SEO technology that provides
SEO Engineers with full diagnostics to efficiently measure and
determine how well a web site is performing and SEOdirect�, a
proprietary feed management technology that optimizes and manages
search results within major travel, entertainment, news and real
estate web sites. All three SEO tools are available immediately to
all Avenue A | Razorfish customers globally. Prices vary based on
customization and level of analysis. About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing
and technology services agencies in the world. The company helps
industry leaders such as Kraft, The New York Times and Starwood
Hotels use digital channels to acquire and service customers.
Avenue A | Razorfish's full suite of digital offerings includes
online advertising, Web site design and development, email and
search engine marketing, emerging media strategies, and enterprise
portal development. Its award-winning client teams have a great
understanding of customer needs and provide solutions through
distinct business disciplines, which include: analytics, strategy,
technology, media, creative design and user experience. An
operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT),
Avenue A | Razorfish has offices in markets across the United
States, and global operations in Australia, China, France, Germany,
Japan and the United Kingdom. Please visit
www.avenuea-razorfish.com for more information. In the company name
Avenue A | Razorfish noted in this news release, a pipe symbol
appears between Avenue A and Razorfish. This symbol may not appear
properly in some systems.
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