Faruqi & Faruqi, LLP, a leading New York securities firm, is investigating the Board of Directors of Alloy, Inc. (“Alloy " or the "Company") (NASDAQ: ALOY) for possible breaches of fiduciary duty and other violations of state law or federal law in connection with their attempt to sell the Company to ZelnickMedia. Under the terms of the transaction, Alloy shareholders will only receive $9.80 in cash for each Alloy share of common stock they own.

The investigation focuses on the price, process and care used by the Alloy Board in agreeing to sell the Company. In particular, the investigation concerns whether the Alloy Board of Directors breached their fiduciary duties to Alloy stockholders by failing to adequately shop the Company before entering into this transaction and whether ZelnickMedia is underpaying for Alloy shares, thus unlawfully harming Alloy stockholders. Moreover, Alloy’s CEO and COO have secured jobs for themselves in the going forward company and the Board may have breached its duties in allowing it.

Faruqi & Faruqi, LLP is a national law firm which represents investors and individuals in class action litigation. The firm is focused on providing exemplary legal services in complex litigation in the areas of securities, shareholder, antitrust and consumer litigation, through all phases of litigation. The firm has an experienced trial team which has achieved significant victories on behalf of the firm’s clients.

If you own common stock in Alloy and wish to obtain additional information, please visit us at http://www.faruqilaw.com/merger.php or contact Juan E. Monteverde, Esq. either via email at jmonteverde@faruqilaw.com or by telephone at (877) 247-4292 or (212) 983-9330.

Contact:

Faruqi & Faruqi, LLP369 Lexington Avenue, 10th FloorNew York, NY 10017Attn: Juan E. Monteverde, Esq.jmonteverde@faruqilaw.comToll Free: (877) 247-4292Phone: (212) 983-9330

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