Law Offices of Howard G. Smith announces that it is investigating potential claims against the board of directors of Alloy, Inc. (“Alloy” or the “Company”) (NASDAQ:ALOY) related to the Company’s agreement to be acquired by an investor group led by ZelnickMedia. The proposed cash transaction is valued at approximately $126.5 million.

Under the terms of the parties’ agreement, ZelnickMedia will pay Alloy shareholders $9.80 in cash for each share of Alloy common stock they own. Members of Alloy’s senior management will invest in the transaction in conjunction with ZelnickMedia, and Alloy’s senior management is expected to remain in place following the completion of the transaction. The transaction is expected to close in the fourth quarter of 2010. The investigation concerns possible breaches of fiduciary duty and other violations of law related to approval of the proposed transaction by Alloy’s board of directors.

If you own shares of Alloy, Inc., if you have information or would like to learn more about these claims, or if you wish to discuss these matters or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at (215) 638-4847, Toll Free at (888) 638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our website at http://www.howardsmithlaw.com.

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