South Carolina Mom and Baker Wins Mrs. Freshley's Contest
December 16 2009 - 10:23AM
PR Newswire (US)
"Who is Mrs. Freshley's" search helps define snack cake brand
THOMASVILLE, Ga., Dec. 16 /PRNewswire/ -- The bakers of Mrs.
Freshley's, the award-winning snack cake and pastry brand, have
selected Laurie Ladd, mother of six and baking enthusiast, as
winner of its first "Who is Mrs. Freshley's" search. In the
nationwide search, consumers were asked to define the
characteristics of the brand by suggesting who "Mrs. Freshley" is
in their lives. To submit nominations, consumers visited the
brand's Facebook page (Facebook.com/MrsFreshleys) and wrote brief
descriptions of how their nominees resemble the real Mrs. Freshley.
Since its introduction in 1994, Mrs. Freshley's has never had a
person or character associated with the brand. Secretly nominated
by her husband, Serge Ladd, Mrs. Ladd was surprised to be named the
winner of the Mrs. Freshley's contest. "I'm excited and honored to
be selected as Mrs. Freshley," says Mrs. Ladd. "Through the years,
I've made baked goods an important family tradition and when
homemade treats aren't available Mrs. Freshley's is the next best
thing. Our family's favorite Mrs. Freshley's snacks are the
multi-pack donuts - especially the crunch donuts." Like Mrs.
Freshley, Mrs. Ladd has a love for baking and is a strong believer
that wonderful desserts aren't just for special occasions. "I
nominated Laurie for her excellent baking skills and her love for
our children," says Mr. Ladd. "Laurie's baked goods have become
household favorites for many families in several states as our
family relocated over the years with the Air Force. She certainly
has left her mark on other families, but more importantly, has
instilled a love for baking and cooking in our children that will
last for many generations to come." The "Who is Mrs. Freshley"
contest generated an overwhelming amount of entries from all over
the country. "We couldn't believe the number of heart-warming
nominations we received," says Brent Bradshaw, Flowers Foods' brand
manager. "There were many deserving candidates but Mrs. Ladd stood
out as truly embodying the ideals of the Mrs. Freshley's brand -
love of baking and love of family." As winner of the Mrs.
Freshley's contest, Mrs. Ladd will receive a $2,000 American
Express gift card and she may be featured in future merchandising.
Mrs. Freshley's fans can read more about the "Who is Mrs. Freshley"
contest and Ladd family at http://www.mrsfreshleys.com/ or
Facebook.com/MrsFreshleys. Laurie and Serge Ladd and their family
live in Goose Creek, S.C. About Mrs. Freshley's Mrs. Freshley's is
an award-winning brand synonymous with freshness. Mrs. Freshley's
snack cakes are available in single-serve and multi-serve packages
in supermarkets, convenience stores, and vending machines across
the country. To learn more about Mrs. Freshley's snack cakes, visit
http://www.mrsfreshleys.com/ or call (866) FLSNACK. About Flowers
Bakeries and Flowers Foods Flowers Bakeries, a super-regional baker
of fresh breads, rolls, and snack cakes, is an operating unit of
Flowers Foods (NYSE:FLO). Headquartered in Thomasville, Ga.,
Flowers Foods is one of the nation's leading producers and
marketers of packaged bakery foods for retail and foodservice
customers with annual sales of over $2.6 billion. Flowers operates
40 bakeries that encompasses the southeast, Mid-Atlantic, and
Southwest as well as select markets in California and Nevada, and
nationwide through other delivery systems. Among the company's top
brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird
and Mrs. Freshley's. For more information, visit
http://www.flowersfoods.com/. DATASOURCE: Flowers Foods CONTACT:
Danielle Watson, , or Jennifer Davis of The Zimmerman Agency,
+1-850-668-2222 Web Site: http://www.mrsfreshleys.com/
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