GMO Research Travel Survey 2022: Travel Industry Sees Strong Growth
November 29 2022 - 9:00PM
Business Wire
In a recent travel survey conducted by GMO Research (TOKYO:
3695), results show that with borders opening up again, Asia is
beginning to see healthy travel patterns. While the region is still
not at pre-pandemic levels, and travellers are still cautious, the
interest in overseas travel has significantly increased.
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Asians Resuming International Travel? –
October 2022: International Travel Survey with 10 Asian Markets -
(Graphic: Business Wire)
To understand travel patterns and willingness, GMO Research
conducted a survey on monitors in ten countries and regions of the
ASIA Cloud Panel,1 the company's own panel network.2
- Research topic: Consumer intention to travel
internationally
- List of countries surveyed: China, Hong Kong, Japan, South
Korea, Singapore, Vietnam, Thailand, Philippines, Indonesia,
Malaysia
- Sample: Male/Female, Age 20-69: 3,328 people (China 330, Hong
Kong 329, Japan 332, South Korea 346, Singapore 330, Vietnam 338,
Thailand 329, Philippines 330, Indonesia 330, Malaysia 334)
- Survey period: 29 October–30 October 2022
- Survey method: Online survey (Closed-ended)
1. Respondent’s willingness to inbound tourism
Survey results show that the overall number of respondents who
plan to travel abroad “at least once a year” within the next year
is 10 points higher than before COVID-19 (Chart 1-1). However, it
should be noted that the willingness to travel varies according to
country.
More than half of the respondents in Japan (88.6%) and Indonesia
(73.2%) have indicated that they have “no plans to travel abroad”
in the next year as they are still cautious about overseas travel
and are more focused on having a safe and enjoyable trip (Chart
1-2).
2. Respondent’s travel budgets (excluding transportation
expenses and accommodation)
Almost half of the respondents, 42.6%, have indicated that their
post-pandemic budgets will increase, while 36.4% have stated that
their budget will remain status quo. Similar to the willingness to
travel, their responses are divided by countries, with those from
Hong Kong (53%), Singapore (64%), the Philippines (51.5%), and
Vietnam (62.3%) indicating their plans for an increased travel
budget.
In comparison, a large majority from Japan (95%) and South Korea
(72.7%) have indicated that they have no plans to spend more and
might consider paying a little or a lot less, seemingly due to the
depreciation of their currencies (Chart 2).
3. Countries that respondents plan to visit
Japan emerged as the number one destination respondents would
most like to visit, followed by South Korea in second place (Chart
3). The traditional and local cuisines, unique cultural experiences
and tourist attractions are the main push factors for travellers to
visit Japan and South Korea.
For Japan, the depreciation of the Japanese Yen is also a
motivating factor for respondents to travel to the country with its
anime culture.
On the other hand, South Korea’s burgeoning Korean entertainment
industry is a contributing factor, as respondents have indicated
attending “concerts by BTS and Korean stars” and a love for Korean
dramas as strong reasons for wanting to visit South Korea. Similar
to Japan, the depreciation of the South Korean Won can also be seen
as yet another push factor for respondents to visit the
destination, as it becomes more affordable.
4. Sources of information on international travel
Web searches make for the primary source of international travel
planning, with respondents in seven of ten countries indicating
that they rely on the internet for their information. Travel blogs
and word of mouth from friends/acquaintances/relatives are also
amongst the choices for top sources. This highlights the importance
of first-hand information for respondents before deciding to
travel. In countries such as Indonesia and Vietnam, there is more
reliance on social networking services (SNS) and TV programs as a
source for receiving travel-related information (Chart 4).
About GMO Research, Inc.
GMO Research Inc. offers an online audience engagement platform
that gives access to a multi-country online panel network, the
Cloud Panel. The Cloud Panel currently consists of over 52 million3
online consumer panellists across 16 APAC countries, and more than
45 partner countries. Our services range from full service, game
research, project management, sample only, qualitative research,
and translations, to DIY. We pride ourselves in providing first
class service to our clients, leveraging one of the biggest,
high-quality proprietary APAC panels. Our clients’ satisfaction is
our top priority.
To learn more about GMO Research, visit gmo-research.com.
1 ASIA Cloud Panel is a consumer panel that is specialised for
the Asian regions in the GMO Research Cloud Panel Internet research
services. 2 A panel is formed by a collection of monitors (an
individual who has agreed to cooperate in a survey). 3 As of the
end of October, 2022.
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GMO Research, Inc. Willy Tey - APAC Sales
willy.tey@gmo-research.jp