Blue Run Spirits Leadership Team Expansion Accompanies
Accelerated Brand Growth Across North American
GEORGETOWN, Ky., May 17, 2022
/PRNewswire-PRWeb/ -- Blue Run Spirits today announces several key
executive appointments including Global Brand Manager, CFO and
Kentucky Operations Lead. In addition, the company announces it is
expanding distribution in the important whiskey states of
Texas and Florida, as well as in Canada, following a very successful rollout in
that market in 2021.
Sammy Halpern has been named
Global Brand Manager for Blue Run Spirits. Sammy joins the company
with ten years' experience in the industry from Moët Hennessy
USA where he served as a Portfolio
Specialist assisting in the on-premise launch of brands such as
Woodinville Whiskey and Volcan Tequila in South Florida. Prior to that, he represented
the Diageo and Moët Hennessy portfolios in South Florida on behalf of Southern Glazer's.
In his role as Global Brand Manager for Blue Run, Halpern leads
distribution, sales and marketing strategy for Blue Run's on and
off-premise growth.
Joining Halpern is William Howe,
who serves as Chief Financial Officer for Blue Run. Howe comes to
Blue Run from Amazing Brands, a technology-driven e-commerce
company that buys, grows and operates Amazon businesses, where he
served as COO. He was previously the COO and cofounder of tech
startup Empeopled.
Jon McKnight, who has been with
Blue Run since its launch in 2020 as a consultant, has joined the
company full-time as its Kentucky Operations Lead. McKnight
oversees all aspects of production operations for the company,
working closely with Blue Run's production partners such as
Bardstown Bourbon Company, and Blue Run Whiskey Director
Shaylyn Gammon.
Blue Run also announced today they have secured further
distribution for their luxury whiskies in Texas, Florida and Canada. Distributed in Texas by RNDC, Blue Run can be found statewide
at Specs and well as other fine spirits retailers, and in
Florida, where it is distributed
by Breakthru, Blue Run products can be purchased at ABC Fine Wine
and Spirits, Luekens Wine & Spirits, and Primo Liquors, among
many others. Blue Run is now distributed in 15 U.S. states (CA, CO,
DC, DE, FL, GA, IL, KY, LA, MD, NJ, NY, TX, TN, and SC), and is
also available online through Seelbach's at
http://www.bluerunspirits.com/shop. Following a successful entry
into the Canadian market through Alberta last year, Blue Run will return to the
market with another product launch in Summer 2022
"Following a very promising 2021, where we sold more than 10,000
cases of product ranging from $90 to
$250, we are very focused on further
building the foundation of the company as we rapidly scale in an
effort to keep up with demand," said Mike
Montgomery, cofounder and CEO of Blue Run Spirits. "The
appointments of Sammy, Will and Jon will help to accelerate our
growth in key North American markets."
Find Blue Run Spirits online at http://www.bluerunspirits.com,
and on social media: Instagram, Facebook and Twitter.
EDITOR NOTE: Media images can be found HERE.
ABOUT BLUE RUN SPIRITS
Blue Run Spirits is a new kind of spirits company, creating a
unique proposition by tapping into the deep heritage and craft that
makes a truly great whiskey, then elevating the experience to reach
a younger, broader and more diverse whiskey drinker.
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Media Contact
Dave Karraker, Blue Run Spirits,
1 4157100245, dave.karraker@raptorcommunications.com
SOURCE Blue Run Spirits