Reed’s® Gets Back to Real with a New Creative Campaign
July 15 2021 - 10:30AM
With summer in full swing and Americans ready to get back to their
real, post-pandemic lives, Reed’s Inc.® (Nasdaq: REED), America’s
#1 ginger company, is debuting its “Real is Always Better”
campaign. Reed’s® was founded over 30 years ago on the principle
that real ingredients—real ginger, no artificial preservatives, no
artificial colors and no artificial flavors—are always better, and
the campaign will serve as a celebration of this brand’s rallying
cry, as well as its summer mission: “Get Back to Real.”
“This summer, Americans are getting back to
REAL: going out instead of taking out and real face-timing instead
of screen-timing. Reed’s® knows consumers not only want real
experiences, but they also want real ingredients. In fact, a
commissioned study shows that 60% of ginger ale drinkers are
looking for REAL ginger in their beverage,” shared Lindsay Martin,
Vice President of Marketing at Reed’s Inc.® “While most mainstream
ginger ales contain almost no real ginger, Reed’s® REAL Ginger Ale™
is made with real, fresh ginger (2000 milligrams)! That’s why we
are ready to celebrate REAL together this summer. Let’s get back to
it!”
The campaign kicks off mid-July with a strong focus in the
Northeast Coast summer hubs, including the Jersey Shore and New
England, and will continue to roll out across the US throughout
2021. The Reed’s® “Real is Always Better” campaign will feature new
creative spanning video/radio spots, billboards, public relations,
social media, sampling and retail marketing. On the streets, the
Reed’s® Green Machine, the brand’s iconic consumer sampling truck,
will be making appearances to sample Reed’s® REAL Ginger Ale™ at
local beaches, golf courses and events. In retail, select Shoprite
stores have partnered to activate the campaign via video/radio,
displays and more. Regardless of the activity, Reed’s® will be
alongside Americans diving back into real life this summer, whether
that be enjoying the beach, a round of golf, or a carefree,
backyard hang with family and friends.
Another way to get back to real fun and real
enjoyment, Reed’s® is hosting a giveaway of a one-of-a-kind,
branded Moke™ vehicle – a versatile, electric collectible vehicle.
Now through September 7th, 2021, Reed’s® fans can enter the “Get
Back to Real” sweepstakes for a chance to win the Moke™. The prize
Moke™ will be on display for consumers to check out at the ShopRite
store in Somers Point, NJ. For more details on the sweepstakes and
entry details, please visit the Reed’s® giveaway page.
Reed’s® ginger products are available at additional retailers
nationwide, on the Reed’s® Amazon Store or directly on
the Reed’s® Web Store. For more information about Reed's
Inc.®, please visit the Reed's® website or call 800-99-REEDS.
Follow Reed's® on Reed’s® Twitter, Reed’s® Instagram, and Reed’s®
Facebook (@drinkreeds).
About Reed's, Inc.®Reed’s Inc.® is an
innovative company and category leader that provides the world with
high quality, premium and naturally bold™ better-for-you beverages.
Established in 1989, Reed's Inc.® is a leader in craft beverages
under the Reed’s®, Virgil’s® and Flying Cauldron™ brand names. The
company’s beverages are now sold in over 40,000 stores
nationwide.
Reed’s® is known as America's #1 name in
all-natural, ginger-based beverages. Crafted using real ginger and
premium ingredients, the Reed’s® portfolio includes ginger beers,
ginger ales, ready-to-drink ginger mules, ginger shots, and ginger
candies. The brand has recently successfully expanded into the zero
sugar segment with its proprietary, all-natural sweetener
system.
Virgil's® is an award-winning line of craft
sodas, made with the finest natural ingredients and without GMOs or
artificial preservatives. The brand offers an array of great
tasting, bold flavored sodas including Root Beer, Vanilla Cream,
Black Cherry, Orange Cream, and more. These flavors are also
available in nine zero sugar varieties which are naturally
sweetened and certified ketogenic.
Flying Cauldron™ is a non-alcoholic butterscotch
beer prized for its creamy vanilla and butterscotch flavors. Sought
after by beverage afficionados, Flying Cauldron™ is made with
all-natural ingredients and no artificial flavors, sweeteners,
preservatives, gluten, caffeine or GMOs.
For more information, visit drinkreeds.com, virgils.com and
flyingcauldron.com.
Media Contact: 5W Public Relations reeds@5wpr.com
212.999.5585
Photos accompanying this announcement are available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/d3d32e6f-2c1d-4432-9001-71e53127f5efhttps://www.globenewswire.com/NewsRoom/AttachmentNg/42732964-f9c1-42e8-92bc-6842d4670093
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