BeautyPlus Partners with DKNY to Launch New Product Campaign in APAC
August 17 2018 - 9:00AM
Business Wire
BeautyPlus and DKNY will enter into a partnership for digital
marketing campaign to promote DKNY’s new fragrance, ‘DKNY Stories’.
Starting August 17th, 2018, the campaign will kick off in
Singapore, and then other major APAC markets, including Hong Kong,
Taiwan, Vietnam, Thailand, the Philippines, Malaysia, South Korea,
Australia and New Zealand. Each market will implement an in-app
campaign for 2 weeks, with the entire campaign lasting until the
end of 2018.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180817005115/en/
BeautyPlus and DKNY will enter into a
partnership for digital marketing campaign to promote DKNY's new
fragrance, 'DKNY Stories'. Starting August 17th, 2018, the campaign
will kick off in Singapore, and then other major APAC markets.
Integrating Meitu's AR technology, BeautyPlus will offer an
exclusive DKNY branded filter to celebrate the new fragrance and
give users a small bite of the 'Big Apple'. (Graphic: Business
Wire)
Integrating Meitu’s AR technology, BeautyPlus will offer an
exclusive DKNY branded filter to celebrate the new fragrance and
give users a small bite of the ‘Big Apple’. The filter offers an
authentic Midtown, Manhattan background image that is complemented
by a pink background, the hashtag #NYMADEME animated over the
Empire State Building, and pink sunglasses that reflect even more
of the New York skyline.
“It was such an exciting opportunity for us to integrate DKNY’s
brand image and into an exclusive filter for our app,” said Kathy
Park, General Manager of Business Development at the Meitu Korea
office, who leads this partnership, “Now is the time to move beyond
traditional ad formats and focus on ‘Retail-tainment’ strategies
that allow brands to communicate with potential customers more
interactively through unique and engaging content.”
BeautyPlus is a popular selfie app developed by the Chinese
mobile Internet company, Meitu Inc. (SEHK:1357). With more than 454
million users worldwide, Meitu has cooperated with many global
brands like L’Oréal Paris, Estée Lauder, Sephora, and Sony
Entertainment. Its suite of apps include BeautyPlus, MakeupPlus (a
virtual makeup app), BeautyCam (the Chinese version of the
BeautyPlus app), Meipai (a video-sharing and live-streaming
app).
This campaign will offer an online giveaway event for the those
who use the BeautyPlus DKNY filter, as well as offline events like
pop up stores and product sample giveaways. This will make it
possible to lead user traffic from BeautyPlus app to offline
channels through SNS to amplify the synergy of marketing
activities.
About Meitu
Established in October 2008, Meitu is a leading AI-driven
photo/video editing and sharing company headquartered in China.
More information about Meitu, Inc. can be found
at http://corp.meitu.com/en/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180817005115/en/
Meitu Inc.KoreaKathy Park,
+82-50-6669-0907kathy@us.meitu.com