PALO ALTO, Calif., July 17, 2017 /PRNewswire/ -- Meitu Inc.
(SEHK: 1357), the world's leading beauty app developer, with
downloads on over 1.1 billion unique devices, today announced the
launch of three exclusive virtual makeup looks created by Celebrity
Makeup Artist, Daniel Chinchilla. Chinchilla's looks are available
for virtual try-on globally through Meitu's MakeupPlus app.
Chinchilla, who is known for his ability to expertly craft
cutting-edge looks with a flawless complexion, gained prominence,
and a dedicated fan base, working as Ariana
Grande's makeup artist for her worldwide "Dangerous Woman"
tour. His many years in the industry have landed him in numerous
magazines, national television shows, and have allowed him to serve
as beauty expert for multiple digital platforms and beauty
companies. Chinchilla is now bringing his expertise to MakeupPlus
by providing users the opportunity to virtually try on three of his
specially curated looks.
"I love making people feel their most beautiful – which is why I
worked closely with the MakeupPlus team to create versatile looks
that work for any occasion and make you feel like your best self,"
said Chinchilla. "My biggest source of inspiration is from my
clients – and I've found that the key to some of my best work
starts at the base – glowing skin!! It's so on trend right
now – and it's true that glowing skin is healthy skin - so I
made sure this was incorporated into each of the looks designed for
the app."
"We're very excited to be partnering with Daniel, and we know
our users will be thrilled at the opportunity to try on three looks
inspired by the aesthetic Daniel uses for his celebrity clientele,"
shared Liz Goodno, Director of
Global Public Relations at Meitu. "Daniel is the perfect partner
for MakeupPlus since his signature look, a glowing complexion with
a strong highlight, is exactly what so many of our users are
looking to achieve right now."
Daniel Chinchilla's virtual
makeup looks include:
- Glow Up – Perfect for day-to-night, Glow Up provides a
subtle contour with an on-trend glossy lip. Achieve a fresh-faced
summer glow and share it with your beauty besties –
#summergoals!
- Stunner – The epitome of glam, this look pairs a sultry,
burnt orange lip with extra-long lashes and just a touch of glitter
– it's time to bring out your inner diva!
- Star Girl – This look will *light* up your life with the
perfect touch of highlighter on cheeks, brows and nose. Plus,
totally "lash" out with an alluring smoky eye.
Users are encouraged to wear and share their favorite virtual
makeup looks by Daniel Chinchilla
and hashtag #BeautyByDChinchilla. MakeupPlus' partnership with
Chinchilla comes on the heels of the app's collaboration with other
notable male makeup artists including Angel
Merino aka Mac Daddyy and Bretman Rock. MakeupPlus is the
first to feature male makeup artists, and the only virtual makeup
app to offer an entire catalog of makeup looks just for men,
encouraging both male and female makeup lovers to experiment more
with their beauty looks and learn to bring their favorite looks to
life.
Recently featured globally by Apple in its "New Apps We Love"
section, MakeupPlus has emerged as the leading digital ecosystem
for beauty – encompassing virtual makeup try-on, AR filters,
content exploration, trend spotting, makeup tutorials and
m-commerce.
In addition to Daniel
Chinchilla's celebrity makeup looks, the most popular
MakeupPlus features include:
COUNTER
MakeupPlus' COUNTER takes the guesswork out of online makeup
shopping by letting you see what you look like wearing the hottest
glosses, balms and lipsticks BEFORE you buy them! Now you can
INSTANTLY TRY ON and PURCHASE real lip products from all your
favorite brands:
- Charlotte Tilbury
- Clarins
- GLAMGLOW
- LimeCrime
- NOTE Cosmetics
- Pixel Cosmetics
- Stila
- Surratt Beauty
- Tyra Beauty
Discover Your Signature Look
Ever wondered what it's like to get a makeover from the pros?
With MakeupPlus' TOUCH-UP you can customize your own signature look
OR try on exclusive full-face makeup filters created by the hottest
names in the beauty industry like Bretman Rock, NikkieTutorials,
Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and MORE!
Ultimate Beauty Guide
Watch exclusive video makeup tutorials by some of your favorite
makeup artists and online beauty destinations, and learn to bring
virtual looks to real life. Connect with the MakeupPlus community
to share and discover tips, tricks and new products in order to
improve your personal beauty and makeup routine.
More Hairstyles and Colors
Bring out your inner unicorn and go BOLD with the hottest hair
dye trends of the moment such as "Cotton Candy," "Sunset," "Pink
Tips" and more! Our expanded HAIR DYE tool lets you try on every
color of the rainbow so you can know exactly what you want before
you head to the salon!
NEW! AR GLAM
Upgrade your selfie game with our suite of ultra glam augmented
reality filters! From sexy cat to futuristic femme fatale,
transform your selfies and make your social profiles stand out with
AR GLAM.
Smooth and Retouch
Instantly enhance your complexion and get the perfect glow with
our "Beautify" tool to give your selfie a polished, finishing
touch.
Image assets and logos for MakeupPlus are available for download
here.
To download MakeupPlus and try on Daniel
Chinchilla's virtual makeup looks, please visit the App
Store or Google Play.
About Meitu, Inc.
Meitu, Inc. (SEHK: 1357) is a global mobile internet platform
and innovator in mobile video and photography, including Artificial
Intelligence and Machine Learning algorithm-based proprietary
facial recognition and virtual "try-on" technologies for hair and
makeup. By leveraging its technology leadership and global user
base, Meitu, Inc. is building a mobile beauty ecosystem where users
can discover, create and share new looks – right from their
smartphone. Today, Meitu, Inc. apps are installed on over 1.1
billion unique mobile devices around the world, with billions of
photos generated by Meitu, Inc. apps each month. More information
about Meitu, Inc. can be found at corp.meitu.com/en. CONTACT: Liz
Goodno Meitu, Inc. Elizabeth@us.meitu.com
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SOURCE Meitu