NEW YORK, Jan. 20, 2018 /PRNewswire-iReach/ -- Lounge
Lizard is globally recognized as a top New York web design company, within the web
and mobile app development industry. Lounge Lizard's brandtenders
are creative, tech-savvy, and passionate in developing innovative
strategies that drive conversion for both startup and established
clients of all industries, making them the "best of breed since
1998."
If your website receives lots of traffic, but you're not
profiting as you'd hoped, what do you do? The answer? Conversion
rate optimization. You need to convert the visitors you are getting
into profit.
To convert them, you'll need to find ways to encourage visitors
to buy. Of course, you'll also want to invite them to spend more
time on your site. And, you'll want to capture their contact
information so you can stay in touch. Notable web design company,
Lounge Lizard, shares how you can convert visitors with a list of
the three most powerful conversion rate optimization tips:
1. Use color wisely.
Color is all about psychology. You can tap into different emotions
with different colors. So, make sure the emotional response you're
eliciting is one that works in your favor. Here are standard colors
and the emotions/responses they cultivate:
- Red- urgency (use to attract people to limited time
offers and discounts)
- Orange- excitement (works wonders for call to action
buttons)
- Blue- trust, security, and credibility (great for banks
and professional service firms)
Red, orange, and certain shades of light blue will make
converting impulse buyers easier, whereas teal and dark blue are
better at converting sensible and budget-conscious buyers.
2. Get a professional to
do the copywriting. Copywriting is a skill. Those in the field
know how to write messages that get results. It's not enough to
just put any old words up on your site. There's an art and science
to copywriting—for both B2C and B2B industries—and if you're
serious about wanting to convert massive amounts of people, you'll
need to invest in a professional copywriter's services.
3. Streamline your
landing pages and calls to action. Prospects respond better
when they're asked to do one thing at a time. So, make sure you're
landing page is clear and concise. Any given landing page should
only focus on one task. If you have several actions you want
visitors to perform, you'll need to create separate landing
pages.
Call to actions also need to ask visitors to do one thing, and
one thing only. Though, it's ok to have a primary and secondary
call to action. If you have a primary call to action (e.g., buy
now, call now), then your secondary call to action should not be
action-oriented. Instead, it should speak to those who are in the
information gathering stages of the buying cycle.
About Lounge Lizard: Lounge Lizard Website
Maintenance Company is an award-winning, high-end design boutique
specializing in website and mobile app development, UX/UI,
branding, and marketing. Lounge Lizard excels in creating the
ultimate brand strategy, fully loaded with expertly crafted visuals
that work together to increase sales and effectively communicate a
client's unique personality.
Media Contact: Ken Braun,
Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com
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SOURCE Lounge Lizard