Subaru of America and Local Wasatch Front Subaru Retailers Become Presenting Sponsor of Salt Lake Comic Con

Date : 02/17/2017 @ 11:42AM
Source : Business Wire

Subaru of America and Local Wasatch Front Subaru Retailers Become Presenting Sponsor of Salt Lake Comic Con

Automaker to Provide Official Vehicles for Event and Support Local Humane Society

Automaker Subaru of America, Inc. and the local Wasatch Front Subaru Retailers are bringing the love to Salt Lake Comic Con ( and will be a driving force for one of the fastest growing comic cons in North America, beginning with Salt Lake Comic Con FanXperience 2017 (FanX™) on March 17-18, 2017.

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Salt Lake Comic Con FanX 2017 Guest Lineup (Photo: Business Wire)

Subaru will play an important role in FanX 2017, specifically through providing official Salt Lake Comic Con vehicles, a significant presence at ongoing Salt Lake Comic Con and FanX events, as well as other joint community involvement such as movie screenings, and a soon to be announced partnership with the Humane Society.

Subaru vehicles are renowned for their safety, longevity, versatility and have one of the highest residual values in the U.S. Today, the Subaru product line features the all-new 2017 Impreza, as well as the WRX, STI, BRZ, Legacy, Outback, Forester, and Crosstrek.

“We’re excited to partner with Salt Lake Comic Con and be a part of what is considered to be one of the premier comic cons in the country,” said Charles Lamoureux, Zone Retailer Marketing Manager, Western Region, at Subaru of America. “We look forward to supporting Salt Lake Comic Con in its innovative approach to making their fans dreams come true and teaming with them to make a positive impact in the Salt Lake community.”

“We’re pleased to partner with a company like Subaru and the local Wasatch Front Subaru Retailers,” said Dan Farr, Salt Lake Comic Con Founder and Show Producer. “Subaru and their local retailers are committed to their customers, employees and the communities in which they do business, which aligns perfectly with our core values and makes this alliance a natural fit.”

FanX 2017 will provide fans with a more intimate, up close and personal experience with their favorite pop culture icons and fun, family-oriented and affordable FanXperience. In addition to celebrity appearances, Fanx17 will feature official Stan Lee merchandise, a Tattoo Pavilion, a Sword Experience, new merchandise, comicbook artists and creators, authors and panelists.

As part of the sponsorship, Subaru and Salt Lake Comic Con will partner with the Utah Humane Society to create a give back program to support animals throughout Utah. Specific details of the program will be announced at a later date, but the program will include a matching donation from both the Wasatch Front Subaru Retailers and Salt Lake Comic Con.

“By partnering with a respected brand like Subaru, it builds on the credibility we’ve worked so hard to establish and sends a clear message to fans, celebrities, artists and authors that our reputation is attracting world class companies, guests and partners,” said Bryan Brandenburg, Salt Lake Comic Con Co-Founder and Chief Marketing Officer. “We look forward to building on this relationship and continuing to innovate and provide our fans with the experiences that will meet and exceed their expectations and help shape the way comic cons and pop culture events are conducted here in the United States and throughout the world.”

For more information about FanX 2017 or to purchase tickets now, visit For more information about Subaru visit

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit


Salt Lake Comic Con is organized by Dan Farr Productions, in partnership with ABC4/CW30 of the Nexstar Broadcasting Group and was co-founded by Dan Farr and Bryan Brandenburg. Dan Farr Productions is an event and marketing group devoted to organizing events, launching and acquiring new shows, and partnering with premium celebrities and brands in the pop culture arena. Dan Farr Productions is dedicated to producing spectacular celebrations of popular culture that lead the market in providing exceptional and rewarding experiences for our consumers, fans, celebrity guests, vendors and partners. Find out more at:,

Note to Editors:

Salt Lake Comic Con

Salt Lake Comic Con Tickets

Salt Lake Comic Con FanXperiences

Salt Lake Comic Con Master Guest Schedule

For Salt Lake Comic ConJeremy Kartchner, 801-703-4092jdkartchner34@gmail.comorSalt Lake Comic ConBryan Brandenburg, 323-517-0669Chief Marketing Officer and Co-founderbryan@slcomiccon.comorSubaru of America, Inc.Diane Anton, 856-488-5093Corporate Communications

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