- 95% of global business decision makers
face challenges when it comes to achieving a more successful
digital strategy, including budget constraints, lack of visibility
to manage the digital experience and legacy infrastructure
- 4 out of 5 report that critical digital
services and applications are failing, diminishing productivity and
customer experiences, at least a few times each month
- Nearly all – 98% – agree that digital,
including the delivery of digital services and apps, is a critical
component to the future of their business; and 99% agree (50%
strongly agree) that optimizing digital performance is essential to
optimizing business performance
- Nearly all respondents agree (99%) that
visibility across the digital experience is critical to manage it
successfully; and a modern, next-gen infrastructure is important
(98%) to improving digital performance
- Global business decision makers would
like to see their company invest in emerging technology to advance
digital services, including digital analytics at 60%, Internet of
Things at 59%, blockchain technology at 48%, Machine Learning at
47%, and artificial intelligence at 47%
Riverbed®, The Digital Performance Company™, today announced the
results of the Riverbed Digital Performance Global Survey
2018, which found that nearly all (99%) of business decision
makers agree that optimizing digital performance is essential to
business performance, and 98% agree (55% strongly agree) that
digital, including the delivery of digital services and
applications, is critical to the future of their business. However,
95% of these same business decision makers say that major barriers
– including budget constraints, legacy networks and lack of
visibility – are holding them back from advancing digital
strategies and delivering the performance and customer experience
required in today’s digital world.
LinkedIn: Riverbed survey reveals major gap in turning
digital strategies into digital performance:
https://rvbd.ly/2K2kCGV
The global survey, which includes responses from 1,000 business
decision makers at companies with $500 million or more in revenue
across nine countries, also found that while digital services and
applications are critical to future business success, 80% of
respondents reported that critical digital services and
applications are failing at least a few times a month.
To download the full Riverbed Digital Performance Global
Survey 2018, please visit
https://www.riverbed.com/forms/digital-performance-global-survey-2018.html
To see the infographic, visit
https://www.riverbed.com/go/digital-performance-survey-2018.html
“This survey underscores the tremendous opportunity that
maximizing digital performance can have on the user experience and
bottom line, while simultaneously highlighting the real challenges
companies face today,” said Subbu Iyer, CMO, Riverbed Technology.
“The findings reinforce that forward-thinking companies are well
positioned to lead their industries in the race towards digital
transformation by prioritizing investments in modernizing their
networks and tools to measure and manage the digital experience for
their customers and employees. Those who hesitate to embrace
digital strategies and processes will quickly fall by the wayside,
and those who drive digital performance will see significant
business outcomes.”
BLOG – Business Leaders: New Survey Finds Digital Performance
Gap and How to Overcome It
Awareness is High, Need is Immediate
The need for companies to provide a successful digital
experience for customers, partners and employees is well
recognized, and it continues to grow in importance. Some 91% of
global business decision makers agree that providing a successful
digital experience is even more critical to the company’s bottom
line than it was just three years ago.
Likewise, 99% of global business decision makers believe their
company would benefit from improving the performance of their
company’s digital services and applications. They see this
happening primarily through:
- Improved customer/user experience and
satisfaction (53%)
- Greater market agility (49%)
- Increased revenue/sales and
profitability (49%)
- Increased employee productivity
(49%)
- Faster time to market (48%)
Hurdles to Implementing a Digital Strategy are Real
However, it is widely recognized that inadequately performing
systems today are a key limitation to a successful digital
strategy. In fact, of the 95% of global business decision makers
who said they face significant challenges when it comes to
achieving a more successful digital strategy, most cited multiple
challenges including:
- Budget constraints (51%)
- Overly complex or rigid legacy IT
infrastructure (45%)
- Lack of full visibility across the
digital or end user experience (40%)
- Lack of available or
appropriately-skilled personnel (39%)
- Lack of buy-in from leadership on
prioritizing digital initiatives (37%)
And of the nearly 80% reporting that critical digital services
and applications are failing at least a few times per month and
impacting productivity and the end user experience, nearly one in
four experience failures at least several times a week. When
critical digital services fail, every minute matters. Half of the
survey respondents say the maximum acceptable time to resolve
digital performance issues is within an hour, and nearly 20% said
within minutes, recognizing a digital service failure can cost
companies millions of dollars in lost revenue, and significantly
impact customer loyalty and brand reputation.
Business leaders are well aware of the impact these failures can
and are having on their businesses. The consequences expressed
include:
- Loss of sales and revenue (42%)
- Delayed product launches (41%)
- Loss of customers (41%)
- Loss of brand loyalty (41%)
- Loss of employee productivity
(40%)
Investing to Maximize Digital Performance
Smart business leaders are looking to put greater emphasis on
the management tools and infrastructure underlying digital
services. In fact, 99% say that visibility across the digital
experience is critical to measure and manage it successfully; and
98% of global business decision makers believe that a modern IT
architecture that delivers greater agility is important to
improving digital performance.
Businesses also say the time to act is now. More than 3 of 4, or
77% of global business decision makers say it is critical that
their company invest in improving the digital experience for users
or customers in the next 12 months. The key areas business decision
makers see themselves making investments in the next 12 months
include:
- Modernizing networks and infrastructure
to drive greater agility (60%)
- Ability to better monitor and manage
the end user’s digital experience (59%)
- Improving service desk capabilities
(59%)
- Accelerating development of
applications (58%)
A significant number of business decision makers also identified
cloud solutions and emerging technologies as key drivers of the
digital experience moving forward. Nearly all, 99%, of global
business decision makers believe the use of cloud technologies is
important to their companies' ongoing digital strategy, and
business leaders would like their companies to invest in emerging
technologies such as:
- Data Analytics (60%)
- Internet of Things (59%)
- Blockchain Technology (48%)
- Machine Learning (47%)
- Artificial Intelligence (47%)
- Virtual Reality (36%)
- 5G Networks (21%)
For the full Riverbed Digital Performance Global Survey
2018 report that also includes regional and vertical insights,
please visit
https://www.riverbed.com/forms/digital-performance-global-survey-2018.html
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About Riverbed
Riverbed®, The Digital Performance Company™, enables
organizations to maximize digital performance across every aspect
of their business, allowing customers to rethink possible.
Riverbed’s unified and integrated Digital Performance Platform™
brings together a powerful combination of Digital Experience, Cloud
Networking and Cloud Edge solutions that provides a modern IT
architecture for the digital enterprise, delivering new levels of
operational agility and dramatically accelerating business
performance and outcomes. At more than $1 billion in annual
revenue, Riverbed’s 30,000+ customers include 98% of the Fortune
100 and 100% of the Forbes Global 100. Learn more at
riverbed.com.
Riverbed Digital Performance Global Survey 2018
Methodology
The Riverbed Digital Performance Global Survey 2018 is the
result of a custom online survey by Wakefield Research of 1000
business decision makers at companies with $500 million or more in
revenue. Research was completed in May 2018 across nine countries:
US, Australia, Brazil, China, France, Germany, India, Singapore and
the UK. Among the 1,000 respondents, 200 were in the US, with 100
in each remaining country.
Riverbed and any Riverbed product or service name or logo used
herein are trademarks of Riverbed Technology, Inc. All other
trademarks used herein belong to their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180619005426/en/
Riverbed TechnologyLela Gradman,
415-527-4163lela.gradman@riverbed.com