MINNEAPOLIS, Sept. 13, 2017 /PRNewswire/ -- When Crew
52's 10,000 volunteers hit the streets to welcome the world to the
Bold North, they'll be wearing a Minnesota-made custom Love Your Melon
beanie. The Crew 52 exclusive beanie is the first piece,
unveiled today, of a full winter-ready uniform provided free of
charge to all Crew 52 volunteers participating in the 10 days of
Super Bowl festivities presented by the Minnesota Super Bowl LII
Host Committee (MNSBHC).
The only way to get your hands on the special-edition Love Your
Melon beanie is to become a Crew 52 volunteer, and interested
volunteers need to act fast. Applications will close on
September 27, and interviews will end
on September 30. Interested volunteers should apply today at
mnsuperbowl.com/Crew52 and sign-up for a volunteer interview.
"Thousands of Minnesotans have signed up to join Crew 52, to
welcome our Super Bowl guests and help our state shine throughout
the Super Bowl," said Maureen
Bausch, CEO of the MNSBHC. "We are thrilled that our
Crew 52 volunteers will be greeting our guests with a welcoming
face and a Love Your Melon beanie, making the Bold North memorable
for everyone."
Crew 52, powered by Cub Kindness, is a team of 10,000 volunteers
that will help welcome more than 1 million visitors to the market
over the course of the 10-day festival. Volunteers will be
outfitted to welcome guests, no matter what the weather – including
the limited-edition beanie unveiled today. In addition to
outfitting the volunteers, Love Your Melon, in partnership with the
Minnesota Super Bowl Host Committee, will continue its mission by
giving more than 5,000 Super Bowl winter beanies to Minnesota children who are battling
cancer.
"As a Minnesota-based apparel
brand dedicated to supporting the fight against pediatric cancer,
we are proud to partner with the Minnesota Super Bowl LII Host
Committee and share our beanies and mission with the Crew 52
volunteers," said Zachary Quinn, CEO
and co-founder of Love Your Melon. "Together, we'll share this
special-edition beanie and bring smiles to children who are
battling cancer."
In partnership with Love Your Melon, Minnesota's own 3M Company is producing the
front patches for the Crew 52 beanies using its new carbon black
reflective Scotchlite material. The patches will feature the
MNSHBC logo, and help volunteers stand out for safety purposes, as
well as draw attention to them as a resource for our guests.
The Love Your Melon Beanies were knitted by Minnesota Knitting
Mills, a Mendota Heights-based
company that was founded in St.
Paul more than a century ago.
More than 6,200 volunteer applicants have been interviewed since
August 12th when the Super
Bowl Volunteer Headquarters opened on Nicollet Mall in Minneapolis. Volunteer applicants can expect
to hear back from the Super Bowl Host Committee in mid-October
about whether they have been selected for Crew 52 and receive more
information about next steps.
Crew 52 volunteers will serve at public gathering points such as
airports, skyways, hotels, and MNSBHC events, to ensure visitors
have the best guest experience during their time in Minnesota. Crew 52 volunteers are required to
go through an application process, including a background check,
interview, and training sessions, before serving during the ten
days of festivities leading up to big game. Volunteers are asked to
fulfill three shifts during the 10-day festival.
A full list of frequently asked questions about Crew 52 is
available on the MNSBHC website, www.mnsuperbowl.com/Crew52.
Love Your Melon's Custom Beanie Program allows companies, teams
or brands to create a unique custom beanie featuring their own
logo. Learn more and create your Custom Beanie at
wholesale.loveyourmelon.com/pages/customprogram
About the Minnesota Super Bowl Host Committee -
The
Minnesota Super Bowl Host Committee is a private, non-profit
corporation formed to plan and execute the festivities surrounding
Super Bowl LII. For more information visit
www.mnsuperbowl.com and follow @mnsuperbowl2018 on Facebook,
Twitter, Instagram and Snapchat.
About Love Your Melon - Love Your Melon is an apparel
brand dedicated to giving a hat to every child battling cancer in
America as well as supporting nonprofit organizations who lead the
fight against pediatric cancer. Fifty percent (50%) of profit from
the sale of all Love Your Melon products is given to its nonprofit
partners who work in the field of pediatric oncology, fund cancer
research initiatives and provide immediate support for families of
children battling cancer. For more information visit
www.loveyourmelon.com and follow @loveyourmelon on Facebook,
Twitter and Instagram.
Contact:
|
Michael Howard,
612-928-2448, mhoward@mnsuperbowl.com
|
|
Cassie Batinich,
952-346-6073, cbatinich@webershandwick.com
|
|
Keegan Shoutz,
612-333-1723, keegan@lolared.com
|
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SOURCE The Minnesota Super Bowl Host Committee