BOSTON, Aug. 21, 2018 /PRNewswire-PRWeb/
-- BlueConic, the world's leading customer data platform
(CDP), and Decibel, the global leading digital experience
intelligence platform, today unveiled its partnership, aimed to
empower marketers with even richer data to understand and respond
to customer behavior across channels. Adding Decibel's Digital
Experience Score (DXS®), the first digital version of NPS, to the
customer profiles built and stored in BlueConic provides an
unprecedented level of customer understanding. With Blueconic and
Decibel, marketing teams can now make their single customer view
much richer by combining smart experience data and individual
customer profiles to create highly personalized, effective
marketing programs.
"Everyone knows the feeling when you try to buy something
online, but can't because of a problem with the website or app,
made worse by the fact that the brand doesn't know about the
problem until you tell them," says Ben
Harris, founder and CEO of Decibel. "In today's
customer-driven world, marketers need to show that they understand
their customers at every step of the journey, or risk losing
business. Injecting this empathy allows businesses to create better
more connected experiences which builds brand loyalty and lifetime
value. That's why the integration of BlueConic's CDP and our
digital experience platform is so exciting."
As a result of this partnership, marketers can:
- Combine Decibel's DXS®, the revolutionary new metric for
measuring qualitative digital experiences, with any of the
attributes already stored in an individual's BlueConic profile for
a complete view and understanding of digital experience.
- Build segments in BlueConic that inform intelligent acquisition
and conversion marketing programs to improve performance across the
marketing life cycle.
- Use cross-channel insights to discover new, high-value
audiences; reduce barriers along customers' decision journeys, and
identify the best ways to optimize marketing performance against
the most critical KPIs.
"Marketers have a wealth of data available to them today - data
on customers, interactions, purchases, and visits. But because of
silos and unsophisticated integrations marketers are not always
able to take advantage of the data in a way that impacts programs,"
explains Bart Heilbron, co-founder
and CEO of BlueConic. "By partnering with Decibel, we are providing
marketers the means to add a powerful piece of customer data to
their own data set, so that they can leverage digital behaviors and
a single view of the customer to improve all around marketing
performance."
About BlueConic
BlueConic, the world's leading customer data platform (CDP),
liberates marketers' first-party data from all the disparate
systems in which it currently exists, and makes it available
wherever and whenever it is required by the marketer. More than 200
consumer and B2B brands, including Hearst Newspapers, Moen,
T-Mobile, ING, America's Test Kitchen, and American Kennel Club,
leverage BlueConic to automate their first-party data collection
across sources, unify it into robust, person-level profiles, and
activate it in BlueConic or external marketing platforms to improve
customer-centric engagement. Founded in 2010, the company is
headquartered in Boston, with
offices in Europe. Follow us on
Twitter @BlueConic and "Like" us on Facebook.
About Decibel
Decibel, formerly known as Decibel Insight, provides real-time
intelligence that enables businesses to measure and improve online
customer experiences -- at scale.
Pioneering the world's first technology designed specifically to
quantify experiences, Decibel's Digital Experience Intelligence
platform captures unique experience data, enriched by machine
learning, to reveal digital body language, understand user state of
mind and pinpoint problem areas on your website, web applications
and native apps.
Our go-to, universal metric for measuring experiences online,
the Digital Experience Score (DXS®) automatically rates the quality
of experiences and can be segmented across your entire digital
offering and audience for immediate insight into where the biggest
wins lie. This intelligence powers best-in-class forensic tools
that allow digital teams to investigate exactly how and where to
optimize for better experiences. Built on a flexible, fast, open
API, Decibel makes it easy to integrate and export smart experience
data to enrich your entire stack or model in-house.
The world's largest companies including Lego, General Motors,
British Airways and AllState Insurance use Decibel to discover
opportunities to transform digital experience, drive brand loyalty
and grow their businesses. Find out more at
http://www.decibelinsight.com.
SOURCE BlueConic