VAN NUYS, Calif., Feb. 17, 2018 /PRNewswire/ -- Adding fuel to
the phenomenon with a Toy of the Year (TOTY) Award and the No. 1
toy of 2017 to celebrate, MGA Entertainment, Inc. (MGAE), one of
the world's leading privately held toy and entertainment companies,
announced at New York Toy Fair that L.O.L. Surprise!™ is adding
brothers to the family with the introduction of Punk Boi and Lil
Punk Boi. The company also revealed a line-up of new products from
its other popular brands including Little Tikes®, Project Mc²™, Num
Noms™, BABY Born®, and Crate Creatures Surprise!™, as well
as the launch of Moj Moj™ – a new collectible brand.
Winner of the prestigious Toy of the Year Award (TOTY) from The
Toy Association™, Inc., L.O.L. Surprise!™ has taken the
world's toy market by storm since its launch in 2016 with only
digital marketing. According to The NPD Group, the L.O.L.
Surprise!™ Doll Assortment was the #1 Toy of 2017 in the U.S.,
U.K., Canada and Benelux**. L.O.L.
Surprise!™ also delivered tremendous results in other countries
worldwide, with success in every market launched. The strength
of the L.O.L. Surprise!™ sales results also helped lead the overall
growth of the dolls supercategory globally*.
"We are so proud to have won the 2018 TOTY Award and have the
No. 1 selling toy of 2017 in the United
States and in many global markets," said Isaac Larian, CEO of MGA Entertainment. "MGA
Entertainment will continue to launch new, innovative toys and
expects to more than double our growth in 2018. We listen to
consumers and invent new trends every day. The fans have been
asking for a boy to join the L.O.L. Surprise!™ family, and we are
happy to deliver."
The MGA Entertainment spring 2018 line includes:
L.O.L. Surprise!™ : The L.O.L. Surprise!™
family welcomes new additions to the Rock Club clan, anatomically
correct Punk Boi and his brother Lil Punk Boi, but
finding them will be hard – these color-changing dolls are
ultra-rare. Punk Boi can be found in the upcoming release of
additional Confetti Pop™ characters and Lil Punk Boi will be
part of Lil Sisters™, Series 3 collection. (Age: 6+; MSRP:
$12.99 and $6.99).
As a follow up to the sold-out Big Surprise™, MGA Entertainment
debuts the L.O.L. Surprise!™ Pearl
Surprise™ (Ages: 6+, MSRP: $29.99). Pearl Surprise™ comes in a glitter
purse carrying case with six pearl surprise balls and a large
seashell fizz. Drop the two-color seashell fizz into water to
reveal a limited-edition doll and Lil Sister inside a seashell doll
stand. Note: Fizz is not for bathtub use.
Adding to MGAE's growing list of consumer goods beyond toys, in
fall 2018, Disguise, Inc. will offer children's Halloween and
everyday dress up costumes and accessories such as tiaras, shoes,
jewelry, wands, wigs and bag sets based on the popular L.O.L.
Surprise!™ characters.
Moj Moj™:
Introducing the newest collectible brand from MGA Entertainment,
Moj Moj™!
(Ages: 6+, MSRP: $3.99) With
unique and innovative packaging, Moj Moj™ puts the excitement and
surprise of "the claw" arcade game right in the toy aisle. On
the cutting edge of all things on trend, Moj Moj™ series "J" features an
assortment of soft and squishy limited-edition, rare and ultra-rare
characters and fun collectible themes. So Soft, So Cute…So
Moj!™
Num Noms™: Nums Noms™ are super-cute,
scented food-themed characters that girls can mix, match and stack
with tons to display, trade and collect. Taking slime to a
whole new level, Num Noms™ Snackables™ Dippers (Age: 3+,
MSRP: $6.99) come with all
new shapes and sizes and a scented secret slime dipping sauce that
offers a color change discovery feature. Promising surprise and
delight with each package opened, Num Noms™ Snackables™
Cereal (Age: 3+, MSRP: $8.99)
feature 12 adorable cereal-shaped Num Noms™ in each bowl,
complete with spoon, magic "milk" and a surprise character reveal
just like finding a toy in a cereal box.
Crate Creatures Surprise!™: Break into the crate to unbox
your new BEAST friend Crate Creatures Surprise!™ (Ages:
4+, MSRP: $39.99). With the included
crowbar, kids break the mystery creature out of its crate to unlock
its special creature feature. When you pull its tongue, the
creatures vibrate and make monstrously fun noises and its eyes
glow. Record and yak back phrases with your Crate Creatures
Surprise!™.
Project Mc2™: Project Mc2™
is the world's most successful S.T.E.A.M. brand for girls that
includes fun experiment sets, fashionable real-girl inspired dolls
and is also a two-time Emmy-nominated Netflix original series. The
show and toy line inspire curiosity and learning through
S.T.E.A.M-based play themes we know girls already love. The
new Project Mc2™ Gummy Jewelry Science Kit
(Age: 6+, MSRP: $24.99) inspired
by culinary chemist Adrienne Attoms gives girls a lesson in food
chemistry. Combine gelatin and other basic household ingredients in
to the molds to create fabulous edible gems! Snap on the
included jewelry clasps, wear share, trade and eat! Also inspired
by Adrienne's cosmetic chemistry skills, the Project
Mc2™ Edible Eye Shadow Science Kit (Age: 6+, MSRP:
$14.99) lets girls make edible
and wearable eyeshadow. Household items not included.
Project Mc2™ Experiments with Doll
Sets (Age: 6+, MSRP: $24.99 each)
get a new look for 2018. McKeyla's Cocoa Bronzer
Experiment lets girls make their own bronzer, alongside other
character offerings such as Adrienne's Mascara
Experiment, Ember's Lip Gloss Experiment and Bryden's
Nail Powder Experiment. All sets include the experiment and a
fully articulated doll dressed in new rock band outfits showcased
in the latest Netflix episodes featuring fancy accessories, premium
hair and comb. Household items used to complete experiments are not
included.
Little Tikes® for Indoor/Outdoor Play: With the new
Little Tikes Fun Zone® toys, parents can bring the
fun of a theme park to their backyard or playroom. Perfect for
indoor and outdoor fun, the toys provide active play that will get
kids moving. Kids can splash, spray, spin and climb with a friend
and have buckets of fun with the Fun Zone toys. Splash
Face™ (Ages: 4+, MSRP: $39.99),
Dual Twister™ (Ages: 2+, MSRP: $39.99), Drop Zone™ (Ages: 3+,
MSRP: $109.99), Tumblin' Tower
Climber™ (Ages: 2+, MSRP: $279.99), and Fountain Factory Water
Table™ (Ages: 2+, MSRP: $59.99)
can be used together or alone.
Other new Little Tikes® indoor and outdoor toys include the
Super Slam 'n Dunk™ (Ages: 3-8 years, MSRP: $249.99), bringing a whole new level of
excitement to inflatable bouncers. With a height-adjustable
basketball hoop, kids can practice their slam dunks as they bounce
and jump. Little Tikes® Build-a-House™ (Age: 3+, MSRP
$199.99) makes a great addition
to the backyard and is the only playhouse that empowers kids to mix
and match interchangeable panels with easy-to-use tools.
Build-a-House™ lets kids build, take apart and rebuild to
create the very own ultimate playhouse with endless variations.
BABY Born®: The No. 1 growth doll property and No. 1
nurturing doll in Germany in
2017***, BABY Born® hits the water adding Mommy, Look I Can
Swim!™ to the collection. This new doll is available in the
U.S. and Australia. This adorable doll (Age: 3+, MSRP:
$34.99) automatically swims on her
own when placed in water. Girls will love watching her arms move,
feet kick, and head turn just like a real swimmer. She comes in her
favorite bathing suit, goggles, flippers, plus barrettes and a
comb. Available in blonde, brunette and curly hair.
About MGA Entertainment
MGA Entertainment, a
consumer entertainment products company headquartered in
Van Nuys, California, creates
innovative proprietary and licensed products including toys and
games, dolls, consumer electronics, home décor, stationery and
sporting goods. The MGA family includes award-winning brands such
as L.O.L. Surprise!™, Little Tikes®, Num Noms™, Project
Mc2™, Lalaloopsy™, Bratz®, Gel-a-Peel™, and Zapf
Creation®. Visit us at www.mgae.com.
*Source: The NPD Group / Retail Tracking
Service/January-December 2017/ G12/
Dollars
**Source: The NPD Group/ Retail Tracking Service/ U.S./ U.K. /
Canada/ Benelux/2017/ Dollars
***Source: The NPD Group/ Retail Tracking Service /Germany/2017/ Euro
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