HUNTSVILLE, Ala., Sept. 7, 2017 /PRNewswire/ -- LINE-X, a global
leader in powerful protective coatings, renowned spray-on bedliners
and first-rate truck accessories, is embarking on a mission against
childhood cancer, joining St. Jude Children's Research
Hospital® as an official partner. With a mantra of
"protecting what matters most," the company is kicking off
collaborative efforts with the launch of a major fundraising
campaign across North America –
coinciding with Childhood Cancer Awareness Month (CCAM), which runs
every September.
- From August 28, 2017 through
September 30, 2017, LINE-X and its
participating franchisees, collectively, will donate $10 to St. Jude for every LINE-X bedliner
purchased.
- The massive team campaign marks the beginning of LINE-X's major
partnership with St. Jude – supporting its noble cause in
continuing to understand, treat and defeat childhood cancer and
other life-threatening diseases.
- In addition to the bedliner promotion, several LINE-X
franchises are planning to host their own local fundraisers – as
well as having employees and their families participate in the St.
Jude Walk/Run to End Childhood Cancer, with local events held all
over the country. Top fundraising franchises will be recognized at
the Global LINE-X Conference, the company's biannual international
conference, in Orlando next
year.
"At LINE-X, it has always been our never-ending mission to
protect what matters most," said Dennis
Weese, president of LINE-X. "Our children are the most
important thing to our society and its future – and we are more
than proud to officially partner with a noble organization like St.
Jude that truly makes a difference in fighting childhood illnesses.
Many of our franchises are family-owned businesses and are
delighted to be a critical part of this remarkable program –
starting with the CCAM fundraiser. We collectively are very much
looking forward to helping St. Jude continue their groundbreaking
research and top-quality treatment of children fighting these
life-threatening diseases."
"We are honored to welcome LINE-X as a new St. Jude partner in
our fight against childhood cancer and other life-threatening
diseases," said Richard Shadyac Jr.,
President and CEO of ALSAC, the fundraising and awareness
organization for St. Jude Children's Research Hospital. "Their
commitment and generosity enable St. Jude doctors and scientists to
continue their groundbreaking research and pioneering procedures
that are increasing survival rates and making a difference in the
lives of countless children around the world. It is powerful to see
our partners rally their franchises, employees and customers to
support our lifesaving mission."
In addition to the donations being made by franchise owners and
LINE-X's corporate headquarters, customers will be given the
opportunity to make a donation online or at participating LINE-X
locations during the check-out process. Individual donations can be
made at linex.com/givetostjude.
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SOURCE LINE-X