BEIJING, March 23, 2018 /PRNewswire/ -- On March 21, the "2018 Mobile Internet + Children's
Reading Summit", co-organized by Kada
Story and Dolphin Books, convened in Beijing. In attendance were over a hundred
experts from home and abroad, who specialized in children's
literature, publication and the internet. They had in-depth
discussions on the relationship between elementary reading and
children's early education, the role of digital education materials
in children's education, as well as the access to and the upgrading
of elementary reading facilitated by mobile internet.
"Talent Program" Targets Three Challenges in Elementary
Reading
Kada Story, a pioneering platform
for children's digital reading in China, released its customized elementary
reading product, the "Talent Program", which is the first Chinese
digital reading product for preschool children to be released in
the world. Based on the strengths of mobile internet technology, it
not only fully combines children's favorite picture books with
elementary reading education, but also directly targets the three
challenges in elementary reading: "the selection of books",
"company and interpretation" and "feedback and assessment". The
product provides a packaged solution for young parents in
China as they encounter
difficulties in their children's early reading.
The "Talent Program" is a tailored elementary reading plan for
children between the ages of 2-6 years old, based on children's
cognitive development patterns and the latest scientific research
results in brain science. The selection model was developed by a
team of preschool education experts from normal universities. It is
deeply rooted in the fundamental logical science of education,
constituting a system that covers five aspects including personal
growth, social cognition, scientific exploration, basic artistic
education and language culture. It consists of works by hundreds of
famous Chinese and non-Chinese writers such as Cai Gao, Yang Yongqing, Fang Suzhen, Bao Dongni,
Beatrix Potter (UK), Hans Christian Andersen (Denmark) and Guido van
Genechten (Belgium).
In terms of "company and interpretation", the electric picture
books of the "Talent Program" were recorded by national level
broadcasters. Integrating picture book reading and audio book
listening, the product meets children's needs in different
scenarios. In addition, domestic experts and experienced
practitioners in children's education were invited to interpret the
stories, so as to help parents better learn the background and
features of the stories, and facilitate children's understanding of
the meaning and knowledge embedded in the stories, thus making
parent-child reading more effective.
In terms of "feedback and assessment", the product platform
forms real-time data reports by tracking children's reading. As the
children indulge themselves in the world's literary classics, the
parents can learn about the children's progress any time
anywhere.
Xie Linfei, the founder and CEO of Kada
Story, hoped that the "Talent Program" would take the lead
in the industry of early education by offering internet products
based on the pioneering concept of "elementary reading". She
pointed out that the products would stimulate interest in reading
for children between 0 and 6, the golden period for brain
development. The habit of reading would be cultivated, which would
benefit the children throughout their entire lives. It not only
helps children form a multi-dimensional understanding of the world,
but also equips them with eyes to appreciate beauty and gives them
a positive attitude.
Lin Wenbao, an honorary professor of National Taitung University
and eminent expert of children's literature, illustrated the close
relationship between reading and early education from two aspects,
"the facts of reading" and "the facts of education". He fully
affirms and emphasizes the importance of elementary reading for
children between 0 and 6 and how it affects their whole lives.
The daily digital reading time of Chinese children grew by
19% in two years
Kada Story Big Data Center demonstrated the reality of
children's digital reading, based on 700 million data logs on
children's reading accumulated over a three-year period.
The users are evenly distributed among age groups 0 to 9.
Among the active users in 2017, 36%
were children between 0 and 3; 39% were between 4 and 6; and 25%
were between 6 and 9. It is worth
noting that the accumulated daily reading time per capita grew to
24.3 minutes in 2017, a 19% growth in two years. The growth shows
parents' increasing acceptance of children's digital reading,
signifying the huge potential of the children's digital reading
market.
In terms of geological distribution, the users no longer
concentrate in first and second tier cities, but are rapidly
growing in third and fourth tier cities, registering 34% in 2017,
up from 26% in 2016. Digital reading provides a new solution to
China's problem of uneven reading
resources among regions, endowing children in rural areas with
access to abundant reading materials.
Good Chinese digital reading
product gains popularity among overseas Chinese
Dr. Wang Jing, chief editor and
early reading promoter of Kata
Story, said, "Reading digital materials, just as reading
physical materials, is an important ability that children should
develop in this mobile internet era when information is increasing
explosively. Children's digital reading is no longer something of
the future. Digital texts have already become influential in
children's forming of knowledge and experience system. Children
should gain the basic ability of reading digitally and
understanding digital texts, whether or not they have time to do so
or readily accept digital reading".
As of February 2018, Kada Story has users in 160 countries and
regions. From a global perspective, good Chinese digital reading
products have huge market potential, for they not only meet the
needs of Chinese children, but are also accepted and welcomed by
overseas users.
Kada Story, the organizer of this
summit, will continue to be at the forefront of the industry,
exploring the field of elementary reading by drawing strengths from
the technology and combing children's reading with children's
education. We expect to see more original Chinese stories gain
renewed vibrancy through our digital reading platform and more
excellent children's literary works from all over the world, so
that children will have access to abundant classic works of
children's literature.
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SOURCE Kada Story