JERSEY CITY, N.J., Sept. 15, 2017 /PRNewswire/ -- Jamie Kern Lima, Co-Founder and CEO of IT
Cosmetics, calls for change and rallies industry leaders to rethink
the images of beauty they put out to the world, while being honored
today by Cosmetic Executive Women (CEW) with the prestigious
Achiever Award at the Hilton Midtown in New York City.
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"We did something at IT Cosmetics that has never been done
before in luxury beauty—we became a top-selling brand by using real
women of all shapes, sizes, skin tones and skin issues," says Kern
Lima. "Our success is proof to the beauty industry that you don't
need to use unattainable images of aspiration for women to buy your
products. I think women are tired of seeing images that don't look
like them. When it comes to the images of beauty that we see as
women, I believe IT Cosmetics is proof that the power of the people
is greater than the people in power! It's time for change."
Kern Lima started IT Cosmetics™, a luxe makeup and skincare
company, in her living room and recently sold the company to
L'Oréal. The purchase was L'Oréal's largest acquisition to date and
made Kern Lima the first female CEO in L'Oréal's 100+ year
history.
Prior to launching IT Cosmetics™, Kern Lima was an award-winning
TV News anchor with beauty challenges including sparse brows and
sensitive skin, and could never find products that truly worked.
She felt there must be other women out there like her, who want
clinically proven, skin-loving, problem-solving makeup and skincare
products that truly work! And that's when IT Cosmetics™ was born.
Two years after launching the brand, Kern Lima went on air at QVC
with Bye Bye Under Eye™ Concealer and in 10 minutes, it sold out
completely. Today IT is QVC's top-selling makeup line, and a top
selling brand in ULTA Beauty and Sephora. IT Cosmetics™ has
received more than 30 QVC Customer Choice Beauty Awards, and was
also honored with the WWD Beauty Inc. Prestige Brand of the
Year.
Kern Lima graduated valedictorian from Washington State University, and received her MBA
from Columbia University. She was
recently named on the 2017 Forbes Magazine's Most Successful
Self-Made Women List, the Goldman Sachs' 100 Most Intriguing
Entrepreneurs, WWD's 50 Most Powerful Women in Beauty and is part
of the Harvard Women's Leadership Forum. She also received the EY
Entrepreneurial Winning Women Award. Kern Lima is energized by an
unremitting passion to inspire and empower women and has been
featured on Good Morning America,
TODAY Show, CBS This Morning, NIGHTLINE, Joel Osteen and in The New
York Times, Marie Claire,
SHAPE, WWD, GLAMOUR, COSMOPOLITAN, New York Magazine, The Wall
Street Journal, and many more.
When Kern Lima's not appearing live on QVC in many of IT
Cosmetics 200+ shows annually, she works passionately with many
philanthropic partners including Look Good Feel Better®, where IT
Cosmetics has donated over $27
million in product to date to help women face the effects of
cancer with confidence.
CEW is the premier organization for cosmetic industry
professionals and the Achiever Awards ceremony is held
annually to celebrate the accomplishments of women leaders in the
cosmetics industry, and serve as inspiration for future leaders and
companies to support women's advancement. This year's other CEW
Achiever Award honorees include Barbara
Calcagni, President, NARS
Cosmetics; Maureen Kelly, CEO
and Founder, Tarte Cosmetics;
Gemma Lionello, Executive Vice
President, GMM, Accessories and Beauty, Nordstrom; Loretta Miraglia, Corporate Senior Vice
President, Global Brand Product Development and Innovation, La Mer;
and Kelly Vanasse, Vice President,
Communications, P&G Global Business Units.
About IT Cosmetics™
Developed with plastic surgeons, IT Cosmetics™ creates clinically
tested, innovative, problem-solving makeup and skincare products
that harness cutting edge anti-aging technologies and
high-performance skin-loving ingredients to provide you with
serious beauty solutions that help you look and feel your most
beautiful! IT Cosmetics™ is a top beauty brand sold at ULTA Beauty,
QVC, Sephora, itcosmetics.com and Selfridges. Discover it. Love it.
Believe it.™
For more information on IT Cosmetics™, visit
itcosmetics.com.
GAME-CHANGING PRODUCTS, LIFE-CHANGING
RESULTS!™
Press Contacts:
Erica Greenbaum of IT Cosmetics™:
(201) 771-5216; egreenbaum@itcosmetics.com
Kara Mackey of IT Cosmetics™: (201)
771-5298; kmackey@itcosmetics.com
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SOURCE IT Cosmetics