Honda and Aviator Nation Continue Collaboration in a New Sweepstakes
September 07 2017 - 2:30PM
Business Wire
Participants have a chance to win one of two customized Honda
Rebel motorcycles with Aviator Nation lifestyle wardrobes
American Honda and Aviator Nation launched a new sweepstakes
today, with two Southern California-influenced custom motorcycles
officially up for grabs. Each Honda Rebel motorcycle is complete a
with a hand-stitched brown leather seat, a gold shimmer fuel tank
featuring Aviator Nation’s signature multicolored stripes, and a
dream wardrobe that comes in the form of a $1,000 AN gift card for
easy personalization.
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Two Honda Rebel motorcycles customized by
Aviator Nation are being given away in a special sweepstakes.
(Photo: Business Wire)
Capturing Aviator Nation founder Paige Mycoskie’s innate love of
outdoor adventure, music, and design, the Honda Rebel Aviator
Nation collaboration motorcycle also features the embroidered
Aviator Nation signature logo—a retro contrast to the glossy black
fenders that flank the bike. The gas tank’s shimmer is a nod to
vintage sparkle drum sets and guitars. Custom brown grips, round
rear-view mirrors, a minimalist taillight, and caged headlamp cap
off Paige’s design vision.
“Working with Honda Powersports on this project has been an
incredible experience,” Mycoskie said. “Customizing a motorcycle
has been a dream of mine for a long time and I’m excited to have
that dream come to life! It’s been so much fun having the
opportunity to translate my brand’s vibe and style into a
completely different product category that is so near and dear to
my heart.”
The bike made its first public appearance last March, during the
Waterloo Day Parties at SXSW in Austin, Texas, both on stage with
rising music stars like Chicano Batman, Tkay Maidza, and Diet Cig,
and at the Aviator Nation pop-up shop onsite, alongside
limited-edition Aviator Nation/Honda gear created specifically for
the collaboration. The Honda Rebel Aviator Nation bikes are now on
display at all Aviator Nation stores in California and also at the
newly opened Aspen, Colorado, location.
In October, the bike and collaboration will be featured in
Austin during the 2017 Austin City Limits Music Festival with
headliners Jay-Z, Red Hot Chili Peppers, and Chance the Rapper.
Fest-goers will again be able to purchase festival-branded Aviator
Nation merchandise and see the motorcycle up close. Plus, to honor
this special pairing, the festival is making unique Aviator Nation
Honda Rebel “fest branded” gear available in a limited supply.
To give the next generation of riders a taste of the Honda
Rebel’s wide range of customization possibilities, Honda
Powersports worked hand-in-hand with Mycoskie on this collaborative
campaign to create a unique cruiser that embodies the vintage vibe
of her beloved, 1970s-inspired California lifestyle brand.
“We value Paige and Aviator Nation’s style,” said Lee Edmunds,
American Honda Powersports Marketing Communications Manager. “Since
the new Rebel is really a blank canvas for new riders, this
partnership is such a terrific opportunity to demonstrate what
personal expression is all about. Once you see the motorcycle, you
realize why it makes such a lifestyle statement.”
More information about the Honda Rebel x Aviator Nation
collaboration is available at: http://rebel.honda.com. Sweepstakes
concludes Oct. 31. See rules for details at
http://Rebel.Honda.com/rules.
About Rebel 300/Rebel 500
Simple and raw, Honda's new Rebel models are exercises in
straightforward, minimalist design where every detail matters. Low,
lean silhouettes are crowned by iconic fuel tanks, aggressively
raked front ends and fat tires on large-diameter wheels, along with
a stamped-steel rear fender and narrow frame body, resulting in
stripped forms that express offbeat individuality from every angle.
The evocative round, glass headlight sits up high in a die-cast
aluminum mount, the speedometer is a compact dial with negative LCD
display and blue backlight, and the ignition is housed below the
left side of the fuel tank. Everything that can be is blacked
out.
About American Honda
American Honda Motor Co., Inc., is the sole distributor of Honda
motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American
Honda's Motorcycle Division conducts the sales, marketing and
operational activities for these products through independent
authorized Honda retail dealers. For more information on Honda
products, go to powersports.honda.com.
About Aviator Nation
Aviator Nation is a 1970’s inspired California lifestyle brand.
Hand-made and perfectly distressed hoodies and sweatpants are the
foundation of what we do, but our aim is to unite a tribe of
passionate individuals who want to inspire the world.
We are a brand that believes in the highest quality of goods
& the ultimate in customer satisfaction. For us, creating
products that reflect our values and highlight the beauty of
imperfection is the dream combo. We celebrate a time when
music, surfing, and a love for community shaped our culture. Our
mission is to keep this energy alive. Live. Love.
Fly. www.aviatornation.com
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American HondaAnthony De Franze,
310.781.4504tony_defranze@ahm.honda.com