Fusionex Inks Deal With Leading Ride-Hailing Company
November 19 2017 - 6:00PM
Business Wire
Fusionex powering marketing intelligence and
insights for leading ride-hailing company with Big Data
Analytics
Fusionex, a multi award-winning, leading data technology company
specializing in Big Data Analytics, Artificial Intelligence and
Deep Learning, has won a contract to provide a leading
international ride-hailing company with a solution to ramp up their
marketing intelligence, as well as provide insights and
recommendations into the effectiveness of their efforts.
The client has and continues to tackle transportation challenges
across multiple countries and provides commuting solutions to
drivers and passengers. Their mobile app has millions of downloads,
as well as millions of drivers recorded on their network.
Gathering all of the client’s information into one data pool has
become highly imperative. Tracking their marketing activities in
the past has also been challenging due to the scattered nature of
the data which continues to increase and multiply as more people
adopt and frequent their app. Operating across numerous locations,
the client’s data is also stored in different formats and needs to
be cleansed for proper analysis to be conducted.
Fusionex will provide data management and analytics capabilities
for the client through their latest Big Data Analytics solution
Fusionex GIANT 2017. Via GIANT, details such as budget and
expenditure data can be consolidated. Within a central repository,
the compiled data can easily be accessed without overt delay or
latency.
The provision of a centralized data platform will allow the
client to easily track marketing expenditure while maintaining a
high level of security and control on their proprietary
intelligence. Analyzing their data will allow the client to
evaluate the effectiveness of marketing campaigns and promotional
efforts. The client will be able to focus on their return on
investments and identify the areas (e.g. media channels,
promotional activities or events) to focus their spending on, and
whether the returns commensurate with their expenditure etc.
Fusionex is also collaborating with the client to analyze market
sentiments about their organization and ride-hailing app. The
collaborative roadmap will also see more types of data - such as
sales, booking, and cancellation data - being captured along the
road of this initiative, in order for the client to be better
informed, providing them with the information to make better, more
insightful, business decisions in the long run. The data platform
is also powered by Natural Language Processing (NLP), allowing even
non-technical personnel to perform data analysis simply by asking
questions.
Ivan Teh, Fusionex Managing Director and Chief Executive
Officer, commented: “We are ecstatic at the opportunity to augment
the client’s ride-hailing marketing and promotional operations.
This win demonstrates the ability for Big Data Analytics to impact
a wide range of industries, including that of transportation,
marketing, customer service, as well as mobile applications.”
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Media:PiPR ConsultancyVisithra Manikam,
+603-77241719www.pipr.com.my