Capgemini Gives Technology a Human Touch, with a New Brand Identity Designed by BrandPie.
October 18 2017 - 4:30AM
Business Wire
BrandPie has created a bold new brand identity for Capgemini.
Inspired by its celebrated past, the rebrand brings into focus its
distinct and emotive human qualities, while taking the business
into the future.
Capgemini, one of the world’s leading global technology and
consulting firms, yesterday launched its new brand identity,
designed by strategic brand consultancy BrandPie.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171018005101/en/
Capgemini's new brand identity, designed
by BrandPie
BrandPie worked in close collaboration with Capgemini’s
leadership team over 15 months to create a dynamic digital-first
brand identity and wordmark, inspired by the handwriting of Serge
Kampf, Capgemini’s founder. Meanwhile, its iconic spade emblem has
been redrawn to reflect the world the business is now in.
Coinciding with the Group’s 50th anniversary, this is the first
overhaul of Capgemini’s brand identity since 2004, and has been
crafted to ensure that it remains ahead of its peers in its sector,
while showcasing its commitment to people and the future of
technology.
Capgemini’s new brand identity brings to the fore its unique
strengths as a business, and is inspired by three key
characteristics that help to drive the success of its clients:
dynamism, precision and people.
At the heart of BrandPie’s work has been the development of the
new signed wordmark, the personification of the group’s slogan
‘People matter, results count’. Capgemini’s iconic spade has been
redrawn to be flexible and fluid, exhibiting a sense of positive
energy. And an invigorating new colour palette, including more
vibrant blues have been introduced, to accompany the darker blue
that represents the dependability of the brand and its people.
Virginie Regis, Group Marketing and Communications Director of
Capgemini:
“With BrandPie we have developed an identity that demonstrates
the agility of Capgemini, and our ability to help our clients
address their business challenges, with precision and trust. And in
this age of digital interactions, handwriting our name emphasises
our humanity, and that clients can trust us.”
Sophie Lutman, Creative Director of BrandPie:
“Capgemini as a business has a unique nature, and this is what
we wanted to bring out in our work, capturing the special quality
of the people that work for it, and the way they interact with
their clients and business partners. Capgemini will now stand out
in its sector, as being truly able to give technology a human
touch.”
------
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171018005101/en/
BrandPieKim
Nguyenkim.nguyen@brandpie.com+44(0)20-7831-4834