MUMBAI, India, Aug. 10, 2018 /PRNewswire/ -- BORN, an
award-winning global agency that combines ecommerce services,
creative design, and content production is proud to announce the
launch of the new global digital experience for Tetley Tea.
The design re-envisions the online purchasing of tea by weaving
captivating content throughout Tetley's websites to create a
sensory driven buying experience. Using the Acquia Experience
Platform to house rich content and embed it throughout the user
journey, visitors to the site will now be immersed in relevant,
personalized content that will inspire and engage them as they make
their purchasing decisions.
Though every region that Tetley operates in sells a unique
collection, the brand globally shares common business codes. BORN's
creative team developed a thorough understanding of these codes and
successfully created a unique global template supported by Acquia
Cloud Site Factory that can be used by all regional websites,
without impacting their individual approaches.
Channan Sawhney, Tetley Tea's global head of digital marketing,
said she and her team hired BORN because the firm "understands the
bigger picture, has one of the best design and user experience
teams and knows the power of the medium."
"Whether it is a premium cutting edge design, or it's consumer
journeys - and especially when it's ecommerce - I was extremely
happy with the output as well as the wealth of knowledge in the
BORN team.
Overall, it's one of the most successful digital projects that
Tetley has launched and we are very proud of it!"
To best support Tetley's new content-led approach to digital,
BORN was also engaged to create assets for Tetley, including
shooting new product and lifestyle photography and photo retouching
services. The result is an unrivaled user experience that drives
traffic and conversions.
"BORN is delighted to work with Tetley
Tea in its digital transformation and its pursuit to access
the billions of people who consume its beverages as a way of life.
It's a great honor to have worked with such an iconic brand," said
Prakash Gurumoorthy, BORN's managing
director for Asia-Pacific.
The site was designed using a mobile first approach and is fully
responsive.
BORN GROUP
BORN is a global agency that is likely the most decorated in its
class. It produces outstanding brand experiences by connecting ten
specialisms that serve as the foundation of the digital economy –
creative design, content production, commerce enablement,
conversions (visitors to customers), cloud technology, cognition
(analytics), cohesion (integrating all the systems), consulting and
completeness across all channels. Its clients include Fossil,
Red Bull, Funimation, Textron, Maxim
Semiconductor, Tag Heuer, DVF, Ferragamo, Bulgari, Sotheby's,
Tetley Tea, Lorna Jane, Razer, Glanbia, Medifast, MacKenzie
& Childs, The Big Issue, Harley
Davidson among others. The firm operates in USA, EU and
Asia.
Media Contact: Jessica Goulart,
(720) 988-7834, jess.goulart@borngroup.com
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SOURCE BORN Group