NORTH TUSTIN, Calif.,
June 19, 2018 /PRNewswire/
-- AutoPacific today announced its 22nd annual
Vehicle Satisfaction Awards (VSAs), identifying the most satisfying
vehicles in the market. An industry benchmark for measuring how
satisfied an owner is with his/her new vehicle, VSAs are based on
survey responses from over 58,000 owners of new 2017 and 2018 cars
and light trucks.
"VSAs provide consumers with insight into which vehicles are
giving owners a satisfying ownership experience," says AutoPacific
president George Peterson.
AutoPacific's Vehicle Satisfaction Awards objectively measure owner
satisfaction with 40 separate attributes ranging from seating
comfort and interior quality to driving performance. "AutoPacific
VSAs are unique in their inclusion of importance in the
calculations," explains Peterson. "Not only do we measure owner
satisfaction, but we also measure how important each attribute was
to owners in their shopping process, resulting in a satisfaction
score representative of demanding owners."
Trucks Most Satisfying
Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles
and minivans – are much more satisfying than cars. SUVs, both
traditional and crossovers, are the most satisfying truck
categories.
Genesis Reaches Top
Luxury brand Genesis, in its second year in the market, wins top
luxury brand, edging out second place Lexus and achieving the
highest brand satisfaction score to date. "In just two years,
Genesis has reached a level of owner satisfaction unattained by
more established luxury brands," says Peterson. In addition to the
most satisfying luxury brand, Genesis G90 wins the VSA for Luxury
Car for the second year in a row.
Nissan Claims Most Brand Wins
Five Nissan vehicles win VSAs for their respective segments: the
Nissan Titan, Murano, Maxima, LEAF and 370Z. "Not only does Nissan
have the most brand wins for the second year in a row, the Maxima
and Murano have been unbeatable since their redesigns were
introduced to the market," says Peterson. The Murano crossover has
its 4th win since its 2015 redesign and the Maxima has
its 3rd win since its 2016 redesign. New for 2018, this
is the first win for the LEAF, winning in the growing Mainstream EV
segment, the second win for the Titan and the first win for the
370Z. Two Infiniti crossovers, the QX80 and QX60, are also 2018 VSA
winners.
Five All-New or Redesigned Vehicles Top Their Segment
Of the twenty-six winning vehicles, five were redesigned for the
2018 model year, including the top-scoring Chevrolet Traverse,
which greatly exceeds the score of its nearest competitor, Toyota
C-HR, a new entry in a highly competitive and growing segment, and
Nissan LEAF, a clear winner over competing mainstream EVs. Also
winning with their new designs are the all-new Honda Odyssey and
Hyundai Accent. "The success of redesigned vehicles speaks to the
efforts of product planners and designers who spend years
researching and designing in the hopes of hitting the mark with
consumers," says Peterson.
American and Korean Brands Share Most Satisfying Popular
Brand Title
GMC is the most satisfying popular brand for the second year in
a row, but this year it shares its title with Hyundai and Ram.
"Having two strong American truck brands and a Korean brand known
for its cars is pretty incredible," says Peterson. Although GMC has
won several times, it is the first brand win for Ram and
Hyundai.
2018 VEHICLE SATISFACTION AWARD WINNERS
Most Satisfying Vehicle Overall: Chevrolet Traverse
Highest Satisfaction Premium Brand: Genesis
Highest Satisfaction Popular Brand: 3-way tie: GMC, Hyundai,
Ram
PASSENGER
CARS:
|
Luxury Car
Aspirational Luxury Car
Luxury Mid-Size Car
Large Car
Mid-Size Car
Premium Compact Car
Compact Car
Mainstream EV Car
Economy Car
Sports Car
Sporty Car
|
Genesis G90
(2nd year)
Lexus IS
Nissan Maxima
(3rd year)
Dodge
Charger
Hyundai
Sonata
Audi A3
Hyundai
Elantra
Nissan
LEAF
Hyundai
Accent
Nissan
370Z
Dodge Challenger
(2nd year)
|
|
LIGHT
TRUCKS:
|
Light Duty
Pickup
Heavy Duty
Pickup
Mid-Size Pickup
Luxury SUV
Large SUV
Mid-Size SUV
Mid-Size
SUV
Premium Luxury
Crossover SUV
Luxury Crossover
SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
Minivan
Minivan
|
Nissan Titan
(2nd year)
GMC Sierra
HD
Honda Ridgeline
(2nd year)
Infiniti
QX80
Toyota
Sequoia
Toyota 4Runner
(tie)
Jeep Grand Cherokee
(tie; 2nd year)
Mercedes-Benz
GLS
Infiniti
QX60
Chevrolet
Traverse
Nissan Murano
(4th year)
Honda CR-V
Toyota
C-HR
Honda Odyssey
(tie)
Toyota Sienna
(tie)
|
|
|
About AutoPacific
AutoPacific is a future-oriented automotive marketing research
and product-consulting firm. Every year AutoPacific publishes a
wide variety of syndicated studies on the automotive industry. The
firm also conducts extensive proprietary research and consulting
for auto manufacturers, distributors, marketers and suppliers
worldwide. Company headquarters are in North Tustin, California, with an affiliate
office in the Detroit area.
Additional information about AutoPacific and the Vehicle
Satisfaction Awards can be found on AutoPacific's websites:
www.autopacific.com and www.vehiclevoice.com.
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SOURCE AutoPacific