HORSHAM, Pa., June 13, 2018 /PRNewswire/
-- Arnold®, Brownberry® and Oroweat® Bread, makers of
nutritious and delicious premium bread, announced today the
national launch of its organic bread line. According to the Organic
Trade Association's 2017 Organic Industry Survey, organic bread
ranks as the sixth largest organic category, and with consumer
demand for more organic options at an all-time high, Arnold®,
Brownberry® and Oroweat® Organics Bread will offer consumers a
better-for-you option to align with their evolving lifestyle and
nutritional needs that doesn't sacrifice quality or taste.
Made with simple ingredients, each new variety is USDA certified
organic and Non-GMO Project Verified with no artificial
preservatives, colors or flavors, no high fructose corn syrup and
0g of trans fat. Arnold®, Brownberry® and Oroweat® Organics Bread's
homegrown flavor and clean ingredients make every variety a
nutritious decision for consumers, serving as a delicious base for
tasty toast toppers at breakfast or their favorite sandwich at
lunch. The line's three wholesome varieties are available
nationwide in 27-oz packages and each offer a distinct taste and
texture, including:
- Organic 22 Grains & Seeds Bread: Each crunchy loaf
contains a unique blend of grains and seeds such as flaxseed, chia
and ancient grains for a rich texture in every bite
- Organic 100% Whole Grain Bread: Made with a combination
of whole grains that provide key nutrients, a good source of fiber
and hearty flavor
- Organic Rustic White Bread: This simple recipe features
a touch of sea salt to deliver thick, fluffy slices and deliciously
real flavor
"We heard consumers' demand for more organic options in the
bread aisle and we are thrilled to be able to offer these quality
products to our fans who value premium ingredients and the
nutritional content of their bread," said Marlene Sidhu, Marketing Director of Arnold®,
Brownberry® and Oroweat® Bread. "We wanted to create a bread with
simple, easy-to-pronounce ingredients without sacrificing great
taste. We can't wait to see how our consumers will enjoy this
exciting new member of our Arnold®, Brownberry® and Oroweat® family
of products in their favorite recipes."
The brand is also introducing additional varieties in select
regions across the country based on consumer preferences, including
Oroweat® Organic Quinoa & Wheat; Oroweat® Organic Smooth Wheat;
Oroweat® Organic Thin Sliced 22 Grains & Seeds; Oroweat®
Organic Thin Sliced 100% Whole Grain; Oroweat® Organic Thin Sliced
Nutty Wheat Berry.
Arnold®, Brownberry® and Oroweat® Organics Bread is now
available at major retailers across the U.S. for the suggested
average retail price $5.49. Arnold®, Brownberry® and Oroweat®
sells premium bread selections in the U.S., including sliced bread,
Sandwich Thins® Rolls, Pocket Thins® Flatbread, and stuffing. For a
full list of products and where to buy them, please
visit www.arnoldbread.com, www.brownberry.com
or www.oroweat.com.
About Bimbo Bakeries USA
Bimbo
Bakeries USA (BBU) is a leader in the baking industry,
known for its category leading brands, innovative products,
freshness and quality. Our team of 20,000 U.S. associates operates
more than 50 manufacturing locations in the United States. Over 11,000 distribution routes
deliver our leading brands such as Arnold®, Bimbo®, Boboli®,
Brownberry®, Entenmann's®, Freihofer's®, Heiner's™, Marinela®, Mrs
Baird's®, Nature's Harvest®, Oroweat®, Sara Lee®, Stroehmann®,
Thomas'®, and Tia Rosa®. BBU is owned by Mexico's Grupo
Bimbo, S.A.B de C.V., the world's largest baking company with
operations in 22 countries.
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SOURCE Bimbo Bakeries USA