HANGZHOU, China, Oct. 22, 2018 /PRNewswire/ -- AliExpress, the
international e-commerce platform part of Alibaba Group, announced
that it will launch a mini space station named "Candy Jar" in the
run-up to this year's 11.11 Global Shopping Festival, to enable
consumers around the world to enjoy the festivities and get
rewards.
This year marks the 10th anniversary of 11.11 Global
Shopping Festival. Born in China
as a celebration of "singleness", it has now become a global
shopping festival with participating businesses, brands and
consumers outside of China
too.
According to Mingqiang Wang,
General Manager of AliExpress, the mini space station will present
a new form of interaction: consumers from all over the world -
including countries like Russia,
Spain, France, Italy, Portugal, Poland, Turkey, United Arab
Emirates, Saudi Arabia and
Brazil - will be able to "take a photo from the space" via the
AliExpress mobile app, as the satellite passes overhead. This
interaction will give users the opportunity to win a variety of
rewards, from discounts to free shopping, delivered in the shape of
a "rain" of good luck red envelopes.
In addition, AliExpress plans to send its consumers' stories
into space. During this year's 11.11 Global Shopping Festival,
AliExpress will collect consumer stories from more than 220
countries and regions and send them to space early next year
through a "space bottle".
The "Candy Jar" will orbit around the Earth at a speed of more
than 27,000 Kilometers per hour while receiving signals from the
Earth. It will complete an orbit every 90 minutes.
About AliExpress
Launched in 2010, AliExpress (www.aliexpress.com) is a global
retail marketplace that enables consumers from around the world to
buy directly from manufacturers and distributors in China. Top consumer markets where AliExpress
is popular are Russia,
the United States, Brazil, Spain, France
and the United Kingdom. AliExpress
is a business of Alibaba Group.