Mackevision strengthens Accenture Interactive’s
content practice by adding 3D visualization, animation and visual
effects capabilities
Accenture (NYSE:ACN) has completed the acquisition of
Germany-based Mackevision, a leading global producer of 3D-enabled
and immersive product content.
The acquisition was first announced on January 10 and will add
state-of-the-art visualization capabilities to Accenture
Interactive’s digital services portfolio – strengthening its
ability to create compelling, next-generation customer experiences
and industrial, extended reality applications. Terms of the
transaction are not being disclosed.
Mackevision’s creation, visualization and production services
are used for online product configurators, digital and print
catalogues, virtual showrooms, point-of-sale kiosks and augmented
and virtual reality experiences, as well as broadcast video and
feature films. Mackevision has developed a differentiated ability
to leverage engineering data to construct ‘digital twins’ of
complex physical products. By applying the latest techniques in
CGI, visual effects and AR/VR, Mackevision can generate nearly any
type of visual content from these twins – effectively turning
engineering data into truly immersive product experiences and
virtual applications.
Founded in 1994, Mackevision has a team of more than 500
employees and is headquartered in Stuttgart, Germany, with offices
in Munich and Hamburg as well as in the United States, United
Kingdom, China, South Korea and Japan.
“Mackevision has a deep roster of highly relevant creative and
technical talent in emergent capabilities, and operates with mature
offerings on a global scale,” said Jamie Posnanski, global content
practice lead, Accenture Interactive. “It’s rare to find this
combination in the market. We are highly impressed by the quality
of the work, innovation, leadership, culture and, of course, talent
of the Mackevision team, and we are excited for what our combined
capabilities can mean for clients.”
Accenture Interactive is an early leader in the burgeoning AR/VR
services market, having delivered consumer and enterprise
experiences for clients such as BMW and Jeep over the past several
years, and recently launched the Accenture Extended Reality (XR)
practice. The acquisition of Mackevision will help Accenture
Interactive significantly accelerate its ability to envision,
create and operate XR solutions at scale for its clients and help
drive the future of the XR market which, according to industry
analyst firm IDC, is predicted to rise to $162 billion by
2020.*
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
435,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @accentureACTIVE and
visit www.accentureinteractive.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180219005090/en/
Accenture ASGThomas Wittek, +49 175
57-63105thomas.wittek@accenture.comorAccenture InteractiveAlexandra
Annable, +44 7918780916alexandra.annable@accenture.com
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