Blockbuster Movies Screened in 4DX Outperform Average
Occupancy Rate of 4DX Theatres Globally
SEOUL, South Korea and
LONDON, Nov. 22, 2017 /PRNewswire/ -- CJ 4DPLEX has today
announced that 4DX -- the world's first and leading 4D cinema
technology for feature films -- has partnered with the
innovative cinema exhibitor, KITAG CINEMAS. The cinema
operator is the largest in German-speaking Switzerland with 85 screens and 17,000 seats
at the following locations: Basel,
Bern, Biel, Lucerne,
Emmenbrück/LU, St. Gallen, Abtwil/SG, Winterthur and Zurich. The new 4DX auditorium will be located
at KITAG CINEMAS Abaton in Zurich -- which has 12 auditoriums
with a total of 1,759 seats. It is scheduled to open before the end
of the year.
The KITAG Group has set new standards in the Switzerland cinema industry constantly
incorporating numerous innovations and hosting film premieres with
major international stars. These standards have also attracted
considerable attention outside Switzerland. KITAG CINEMAS will strengthen its
position as leader of innovation in cinema business through this
new partnership with 4DX.
"We are very happy for KITAG CINEMAS to join forces with 4DX so
that Swiss moviegoers can enjoy a cinematic experience that draws
them into the movie further than ever before through environmental
and motion effects," said Grégoire Schnegg, Head of Real
Estate at KITAG CINEMAS.
The new partnership comes on the heels of rapid growth for CJ
4DPLEX, the immersive cinema technology format behind 4DX, in
Europe. 4DX has opened 15 new 4DX
screens in Europe, increasing the
number of seats on the continent by 32.6%. In 2017 so far, new
theaters have opened in Hungary,
Norway, France, Turkey, UK, Austria, Romania, the Czech
Republic, and Poland.
As of November 2017, more than
8,000 4DX seats have been installed at 62 screens in 17 European
countries, with the capacity to accommodate nearly 14.7 million
moviegoers per year throughout the continent. The European 4DX
footprint accounts for 14.5 percent of the 426 4DX screens
worldwide.
4DX has a passionate following in Europe, which can be seen by recent strong
showings from tentpole blockbuster films in comparison to 4DX
screens worldwide. The top five movies releases in Europe in 4DX generated an occupancy rate of
four percent higher than the global average occupancy (37%) for 4DX
during the first opening week. This is especially interesting as
the average numbers of seats in a 4DX auditorium in Europe is 130, while the global average is
only 122.
As an example of the success seen across the region, two sites
that opened in 2017, one with Les Cinémas Gaumont Pathé in
Paris, France and the other with
Nordisk Film Cinemas in Oslo,
Norway, have hit an average occupancy rate of over 60% from
the time of its opening in March until now. Les Cinémas Gaumont
Pathé will open 30 4DX theatres in France, the
Netherlands, Switzerland,
and Belgium by 2020. The exhibitor
will also bring nine additional screens to Denmark, Norway, and Sweden by the end of 2021.
Additional expansion news from 2017 so far includes the August
debut of 4DX in Vienna, Austria
with Hollywood Multiplex and the September announcement of
Kinepolis to bring four 4DX theatres to multiple countries
including, Antwerp and
Brussels (Belgium), Lomme (France) and Madrid (Spain).
Photo -
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