SurveyMonkey Expands Market Research Solutions Across All Plans
May 15 2024 - 9:00AM
Business Wire
The leader in DIY market research makes its
AI-fueled market research solutions accessible to all users when
customers purchase responses through SurveyMonkey Audience
SurveyMonkey, a global leader in online surveys and forms, today
announced that it has expanded access to the company’s market
research solutions for Basic (free) accounts and above. With this
change, all users can now access SurveyMonkey market research
solutions to build surveys that tap into market needs, industry
trends, and buyer feedback at no additional cost.
Anyone can now use SurveyMonkey for market research by signing
up for a free Basic account and using the global survey panel
SurveyMonkey Audience to purchase responses. SurveyMonkey Audience
allows users to conduct market research at scale and quickly tap
into an audience of more than 175 million people in over 130
countries with over 200 targeting options. Customers who upgrade
their plans to a higher tier will enjoy access to more responses,
as well as additional options for conducting their research.
With access to SurveyMonkey market research solutions, users can
benefit from:
- Ease of use: Expert-built methodologies that meet the
demands of the most rigorous market researchers, yet are intuitive
enough for novice users to conduct market research with confidence
and ease
- Speed-to-insights: Get actionable insights from target
audiences in as little as one hour—no more waiting for an
expensive, slow, third-party agency. Automated analysis surfaces
the most impactful findings quickly and AI-powered insights reduce
the burden of manual data processing
- Actionable insights: The built-in, customizable
dashboards help users visualize data, identify insights and trends,
and export findings into a presentation. Industry benchmark data
and statistical analysis help users focus on what will drive
impact
- Artificial intelligence: Powered by AI and machine
learning, SurveyMonkey Genius® empowers users to create
methodologically sound surveys, unlock richer responses, and spot
insights and trends quicker to accelerate decision-making
- Reliability: An always-on approach to quality management
ensures the data users capture always meet industry standards
“From pressure testing product ideas to launching winning
marketing campaigns and uncovering new opportunities in
ever-shifting markets, market research is a valuable tool for
organizations of any size,” said Priya Gill, global head of
marketing at SurveyMonkey. “But an advanced solution with a global
panel of respondents can come with a hefty price tag for many
businesses, especially startups. By giving our Basic users access
to market research solutions, we’re breaking down that barrier and
furthering our goal of offering users a truly self-serve solution
for all feedback needs, while still offering the same advanced
capabilities and product innovation our users expect.”
Leading brands worldwide trust SurveyMonkey for market research
needs, including Tweezerman, Allbirds, ClickUp, and Wahl
Clipper.
To learn more about SurveyMonkey market research solutions and
SurveyMonkey Audience, visit:
https://www.surveymonkey.com/market-research/.
About SurveyMonkey SurveyMonkey is a global leader in
online surveys and forms that empowers people with the insights
they need to make decisions with speed and confidence. Our fast,
intuitive feedback management platform connects millions of users
worldwide with real-time AI-powered insights that drive meaningful
decisions. We provide answers to more than 20 million questions
every day so that people and organizations can attract new
audiences, delight customers, create advocates, and extend their
competitive advantage in the marketplace. Our vision is to raise
the bar for human experiences by amplifying individual voices.
Learn more at surveymonkey.com.
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Media: SurveyMonkey PR pr@surveymonkey.com