Revealed on the sidelines of Arabian Travel Market 2024,
Yas Island recorded over 34 million visits, while Saadiyat Island
saw a 44% increase in visitation.
ABU DHABI, UAE, May 7, 2024 /PRNewswire/ -- Miral, the leading
creator of immersive destinations and experiences in Abu Dhabi, announced record-breaking
visitation numbers in 2023 across Yas Island and Saadiyat Island,
witnessing an extraordinary surge in destination visits and setting
a new benchmark. Revealed during Arabian Travel Market 2024, Yas
Island recorded over 34 million visits, a rise of 38% compared to
2022, which recorded 24.9 million. Similarly, Saadiyat Island saw a
44% visitation growth compared to 2022.
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Mohamed Abdalla Al Zaabi,
Group CEO of Miral, said, "These record-breaking figures
reiterate our commitment to positioning Yas Island as a global
destination for entertainment and leisure, and Saadiyat Island as a
leading beach, nature, and cultural destination. Aligned with
Abu Dhabi's Tourism Strategy 2030,
our goal is to deliver new leisure, entertainment, and cultural
destinations and experiences that enhance visitor experiences while
generating sustainable value and contributing significantly to
Abu Dhabi's tourism growth and
economic diversification."
Theme parks and CLYMB at Yas Island saw a visitation increase of
83% in 2023 when compared to 2022. Regionally, visitations from the
GCC experienced a remarkable growth of 125% compared to the
previous year. The theme parks across the Island also saw a
substantial 167% increase in international visits, primarily driven
by travellers from India, the UK,
Russia, and Germany.
Yas Island also experienced exceptional growth for its consumer
events in 2023, surpassing attendance expectations by an impressive
87%. Over 560 thousand attendees gathered to enjoy world-class
concerts, performances, and family and sports events including Lion
King, UFC, NBA, Disney on Ice, Kevin
Hart, Black Pink, the Backstreet Boys, Amr Diab, and many
more.
The destination also welcomed 23 MICE Groups – a 77% rise
compared to the previous year – with a total related increase in
spending of 62% compared to the previous year. These results
were driven by Miral's partnership with Abu Dhabi Convention &
Exhibition Bureau which led to the creation of the Abu Dhabi
Convention & Exhibition Bureau and Miral Joint Business Event
Fund, to strengthen the emirate's position as a key MICE
destination.
In addition, the summer of 2023 proved to be a highly successful
season as theme parks across Yas Island saw a 96% surge in
visitation in July and August compared to 2022. Hotels on Yas
Island also experienced significant growth, with a 90% occupancy
during June to August.
Yas Island is also set to see several new developments,
including the 16,900 sqm expansion to Yas Waterworld Abu Dhabi –
featuring an impressive addition of 3.3 kilometers of slide
sections set for completion in 2025 – and Wizarding World of
Harry Potter – a Harry Potter theme park at Warner Bros. World™
Yas Island, Abu Dhabi. Additional
projects include the 560-meter beachfront development of Yas Bay
Beach, serving as an addition to leisure and lifestyle experiences
at Yas Bay Waterfront.
Meanwhile, upcoming attractions on Saadiyat Island in
partnership with the Department of Culture and Tourism –
Abu Dhabi (DCT Abu Dhabi) include
teamLab Phenomena Abu Dhabi, a multi-sensory art experience at
Saadiyat Cultural District, which will soon welcome visitors to
ignite their curiosity, imagination, and creativity at the
intersection of art and technology, as well as the Natural History
Museum Abu Dhabi, anticipated to be the largest of its kind in the
region.
Further solidifying their positions as leading destinations for
excellence and innovation, Yas Island and Saadiyat Island received
more than 170 regional and international accolades in 2023. Yas
Island received 130 awards, while Saadiyat Island received over 40
awards across the travel and tourism sector, recognising their
record-breaking attractions, experiences and contributions to the
industry.
Responsible for the destination management of Yas Island and
overseeing Saadiyat Island's Destination Management Strategy,
Miral's portfolio features world-class experiences and destinations
that aim to continue driving significant economic growth to
Abu Dhabi and the UAE, boosting
tourism revenue while creating employment opportunities. This is in
line with Abu Dhabi's new Tourism
Strategy 2030, launched in April 2024
with the aim of attracting 39.3 million visitors, creating 178,000
new jobs and increasing the tourism sector's contribution to the
UAE's GDP to AED 90 billion annually by 2030.
About Miral
Miral, is the leading creator of immersive destinations and
experiences in Abu Dhabi,
contributing to the growth of the leisure and entertainment
industry and the City's economic diversification. It conceives,
creates, operates, and manages immersive destinations and
experiences that attract visitors from across the world and create
unforgettable memories, accelerating the realisation of the
Emirate's tourism vision and growth.
Responsible for the development of Yas Island and overseeing
Saadiyat Island's Destination Management Strategy, Miral's
portfolio of world-class assets incorporates entertainment,
leisure, culture, sport, dining, retail, and hospitality
experiences, aiming to deliver millions of memorable moments for
residents and international guests alike. These include SeaWorld
Yas Island, Abu Dhabi,
Ferrari World Yas Island,
Abu Dhabi, Warner Bros. World™ Yas
Island, Abu Dhabi, CLYMB™
Abu Dhabi, Yas Waterworld Abu
Dhabi, Yas Marina, and Yas Bay
Waterfront, home to the UAE's largest indoor multi-purpose venue
Etihad Arena, amongst others. Miral
also has several projects being developed on Yas Island and across
the emirate, including teamLab Phenomena Abu Dhabi, Natural History
Museum Abu Dhabi, and a Harry
Potter-themed land within Warner Bros. World Abu Dhabi.
Miral encompasses three subsidiaries: Miral Destinations, which
promotes unique destinations; Miral Experiences, which operates a
diverse portfolio of world-class, award-winning immersive
experiences; and Yas Asset Management, which operates and manages a
portfolio of vibrant destinations including F&B, retail,
marinas and hospitality properties across Yas Island. For more
information, visit www.miral.ae.
Contact:
Mohammed Al Daqqaq
Mohammed.daqqaq@bcw-global.com
+971 2 6334133
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