Sprint Unveils Second TV Ad Starring Paul Marcarelli, the Actor Who Used to Ask If You Could Hear Me Now for Verizon
July 25 2016 - 10:44AM
Business Wire
Sprint spot airs tonight, promotes improved
network reliability and value compared to other wireless
carriers
Ads proclaim: Don’t let a 1% difference in
network reliability cost you twice as much; leave your expensive
carrier and save 50% on most Verizon, AT&T and T-Mobile rate
plans
Sprint (NYSE:S) today introduces the second TV spot in its
wildly popular advertising campaign starring Paul Marcarelli, the
actor who used to ask if you could hear me now for Verizon. The
original TV ad featuring Marcarelli has been viewed more than 8
million times on YouTube. And, the company recently became postpaid
net port positive against all three national carriers for the first
time in over five years.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160725005850/en/
(Graphic: Business Wire)
The message in the second TV spot continues to be loud and
clear: Sprint has a vastly improved network and customers can save
50% off most rate plans offered by Verizon, AT&T and T-Mobile.
In today’s world of wireless competition and overall improved
networks, customers can get a highly reliable wireless experience
with Sprint without overpaying for it.
Sprint asks consumers in the ad: Why pay twice as much for less
than 1% difference in network reliability? Marcarelli, most
recognizable for previously testing the Verizon network, is a
perfect fit to convey Sprint’s network message of improved
performance. Not only is Marcarelli starring in the ads, but, like
millions of others, he has switched to Sprint and is now a happy
customer.
This second round of Sprint advertising featuring Marcarelli
will make its debut tonight on CBS, NBC and FOX. The ad campaign
will continue on cable and network stations nationwide and in print
and digital channels. Out-of-home and radio advertising featuring
Marcarelli will also continue. Additionally, fans can follow
Marcarelli on Twitter @ThatWirelessGuy. To watch the full-length
ad, please visit: http://sprint.co/29V3EFv.
“The response to Paul and this advertising campaign has been
overwhelming,” said Marcelo Claure, president and CEO, Sprint. “It
has been one of the most successful ad campaigns in company
history. Paul is able to deliver the message that Sprint has made
significant improvements in its network performance, and reinforces
that customers have taken notice. Just like Paul did, millions of
other wireless users have made the switch to Sprint because they
recognize we are one of the best values and that our network has
made significant reliability improvements. Lots of people can hear
that.”
Network Reliability and ValueThe reliability network
claim referenced in the ads is substantiated by Sprint’s analysis
of drive test data from Nielsen – covering the top 106 metropolitan
markets in the U.S. This data shows that Sprint’s reliability now
beats T-Mobile’s and performs within 1% of AT&T and
Verizon.1
It’s easy to make the switch, like Marcarelli did, and save 50%
off the price of most Verizon, AT&T and T-Mobile standard rate
plans. 2 Customers who switch get 50% off most current competitor
rate plan prices, with savings until May 31, 2018. And, Sprint will
pay switching fees up to $650 per line via an American Express®
Reward Card after online registration and phone turn-in.3 Also,
today is a great time to try Sprint with its 30-Day Satisfaction
Guarantee.4 If you’re not completely satisfied, Sprint will refund
your money.
About SprintSprint (NYSE:S) is a communications services
company that creates more and better ways to connect its
customers to the things they care about most. Sprint served
more than 59.4 million connections as of June 30, 2016 and is
widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service
from a national carrier in the United States; leading no-contract
brands including Virgin Mobile USA, Boost Mobile, and Assurance
Wireless; instant national and international push-to-talk
capabilities; and a global Tier 1 Internet backbone. Sprint has
been named to the Dow Jones Sustainability Index (DJSI) North
America for the past five years. You can learn more and visit
Sprint at www.sprint.com or www.facebook.com/sprint and
www.twitter.com/sprint.
1 Claim based on Sprint’s analysis of latest Nielsen drive test
data for average network reliability (voice & data) in top 106
markets.2 Discount applies to base monthly service plan and access
charges only. Discount does not apply to certain charges such as
taxes, surcharges, roaming, premium content, add-ons, and apps.
Exclusions apply and new plan features may not be an exact match.
Carrier features differ. Plans exclude unlimited music and video
streaming, data carryover, tethering and cloud options that other
carrier plans may offer. Discount offer limited to regular rates on
consumer plans as of 6/7/16 for Verizon Plan 2GB, 4GB, 8GB,
16GB, 24GB, 30GB, 40GB, and 50GB; AT&T Mobile Share Value
300MB, 2GB, 5GB, 15GB, 20GB, 25GB, 30GB, 40GB and 50GB; and
T-Mobile Simple Choice 2GB, 6GB and 10GB rate plans. Discount does
not include competitor promotional or sale prices. Offer/coverage
not available everywhere or for discounted phones. Subject to
new-line, up to $30/line activation fee, credit, valid port-in.
Customer must choose from same porting carrier rate card.3 Via an
American Express® Reward Card (less trade-in value) after online
registration and new phone activation.4 Valid for a limited time.
If a new customer or an existing customer adds a line of service
(phone, tablet or MBB) and deactivates within 30 days, Sprint will
credit all device charges (Installment Billing, Lease, or Early
Termination Fee, when device is returned) and reimburse the
customer for the device purchase price or down payment, activation
fee, Monthly Recurring Charge, and all associated taxes and fees.
The following charges will not reimbursed: Premium content, third
party billing, any international charges not included in your plan
(e.g. international voice roaming) and any associated taxes and
Sprint surcharges. As an example, overage, per minute international
services with a cost outside of plan MRC are considered nonstandard
usage.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160725005850/en/
SprintKathleen Dunleavy,
310-709-3689Kathleen.dunleavy@sprint.com
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