COLUMBUS, Ga., April 18, 2017 /PRNewswire/ -- Aflac, the leader
in voluntary insurance sales at the worksite in the United States, announced today it will
partner with Tough Mudder Inc., the leading active lifestyle brand
and media company, as the "Official Supplemental Insurance
Provider" for Tough Mudder's 2017 events season. The partnership
includes the introduction of the Aflac Small Business Challenge
designed for teams participating in Tough Mudder events on behalf
of small businesses.
Tough Mudder hosts a series of endurance events and obstacle
course challenges all over the world. Tough Mudder events promote
teamwork, physical activity, and fun, and the partnership with
Aflac underscores the brand's commitment to promoting corporate
team building.
"Aflac recognizes that young adults are seeking creative ways to
live active, healthy lifestyles, and the Tough Mudder experience
creates that opportunity for its competitors almost every weekend
of the year," said Gail Galuppo,
senior vice president and chief marketing officer at Aflac. "For
young employees working at a small business, camaraderie among the
team is crucial. Participating in an event like Tough Mudder
together can help improve communication and collaboration while
creating a workplace culture that supports healthy and fit
lifestyles – all attributes that help small businesses
succeed."
"Tough Mudder is thrilled to welcome Aflac to our family of
sponsors in 2017 to reach the Tough Mudder community as well as the
tens of thousands of small-business employees and corporate teams
who take part in our events each year," said Donna Goldsmith,
Tough Mudder Inc. senior vice president of Partnership
Marketing, International Event Licensing, Corporate Sales and
Merchandising. "We are excited to launch the Aflac Small Business
Challenge to promote our dual commitment to camaraderie and team
building and to support Aflac's dedication to helping employees of
small businesses thrive."
Aflac Small Business Challenge
Aflac is encouraging
businesses to take team building to the next level by having
employees participate in Tough Mudder events. To enter a team into
the challenge, employees can enter on behalf of their company by
simply sharing how teamwork has helped their small business
succeed. A "Team of the Month" will be selected from the entries
each month (April to October 2017),
winning four complimentary entries into a Tough Mudder event to put
their teamwork skills to the test. In the fall, one grand-prize
winner will receive four complimentary entries and an
all-expenses-paid trip for those four entry ticketholders to
World's Toughest Mudder, the most extreme, 24-hour endurance race
hosted by Tough Mudder, taking place at Lake Las Vegas Nov. 11-12.
Small businesses and their employees can find the official rules
and enter for a chance to win the Aflac Small Business Challenge at
www.toughmudder.com/aflac.
About Tough Mudder Inc.
Founded in 2010 with the
launch of the Tough Mudder Full event series of 10- to 12-mile
obstacle courses, Tough Mudder Inc. has since grown to become a
leading active lifestyle company and leader in sports video content
creation and distribution. The brand includes: Mini Mudder, a
1-mile obstacle course designed for kids ages 7-12; Tough Mudder
5K, an accessible yet rewarding challenge packing signature Tough
Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an
obstacle course challenge bringing the thrills of Tough Mudder to a
5-mile course; Tough Mudder, a competitive start wave that takes
place during all Tough Mudder Weekends; Toughest Mudder, an
eight-hour, overnight competition series; and World's Toughest
Mudder, a grueling 24-hour endurance competition. The brand also
encompasses an extremely vibrant engaging social and digital
community and serves as a destination for fitness, nutrition and
wellness content delivered across multiple platforms. The Tough
Mudder family of brands and online community is united by a
commitment to promoting courage, personal accomplishment and
teamwork through unconventional, life-changing experiences. With
more than 2.5 million participants globally to date, Tough Mudder
Inc. will host more than 130 events worldwide in 2017 in nearly a
dozen countries, including Asia,
Australia, and more through its
partnerships with IMG, Seroja, and Sports Media and Entertainment
360 (SME360). More than 20 of the world's leading brands are
sponsorship and content distribution partners, including Merrell,
Jeep, the U.S. Army, Vega, Olympus, For Goodness Shakes, Aflac,
Bosch, Snapchat, Live Stream, Sky Sports, ESPN Media Distribution,
The CW and CBS Sports. To join the conversation, follow Tough
Mudder on Twitter at @ToughMudder, on
Instagram @Tough_Mudder, on Facebook
at facebook.com/toughmudder, on Snapchat at Tough.Mudder
and on YouTube at YouTube.com/ToughMudder.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For six decades, Aflac insurance
policies have given policyholders the opportunity to focus on
recovery, not financial stress. In the
United States, Aflac is the leader in voluntary insurance
sales at the worksite. Through its trailblazing One Day
PaySM initiative, Aflac U.S. can receive, process,
approve and disburse payment for eligible claims in one business
day. In Japan, Aflac is the
leading provider of medical and cancer insurance and insures 1 in 4
households. Aflac insurance products help provide protection to
more than 50 million people worldwide. For 11 consecutive years,
Aflac has been recognized by Ethisphere as one of the World's Most
Ethical Companies. In 2017, Fortune magazine recognized Aflac as
one of the 100 Best Companies to Work For in America for the 19th
consecutive year and in 2017 included Aflac on its list of Most
Admired Companies for the 16th time. In 2015, Aflac's contact
centers were recognized by J.D. Power by providing "An Outstanding
Customer Service Experience" for the Live Phone Channel. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac and One
Day PaySM, visit aflac.com or espanol.aflac.com.
About the Aflac Small Business Challenge
NO
PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE
YOUR CHANCES OF WINNING. Open to legal residents of the 50 U.S.
states/D.C. 18 or older. Void where prohibited. Starts 4/18/17 at 12:00:01 p.m.
ET and ends 10/1/17 at
11:59:59 p.m. ET. Multiple entry
deadlines apply. See full rules for deadlines, prize details and
full entry requirements at toughmudder.com/aflac. Sponsor: Tough
Mudder Incorporated.
Aflac Media Contact – Kristen
Fraser, 706.243.5543 or mediarelations@aflac.com
Tough Mudder Media Contacts –
Angela Alfano, 703.447.5629 or
angela.alfano@toughmudder.com
Jodi Kovacs, 732.597.2094 or
jodi.kovacs@toughmudder.com
Aflac Analyst and Investor Contact – David A. Young, 706.596.3264 or 800.235.2667,
FAX 706.324.6330, or dyoung@aflac.com
Aflac herein means American Family Life Assurance Company of
Columbus and American Family Life
Assurance Company of New York.
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SOURCE Aflac