Teavana Celebrates Holiday 2014 With Launch of New “Gift of the Week” Program; Elevating Personalized Gifting & Defining ...
November 03 2014 - 6:00AM
Business Wire
New and indulgent Gingerbread Tea leads the
Teavana premium-tea assortment along with gift sets and brewing
accessories to create a personalized tea experience for everyone on
your holiday gift list
Today, Teavana® launched its Gift of the Week program, a
series of elegantly-designed tea gift sets specially priced each
week of the holiday season. Building on favorite holiday traditions
and capturing the flavors of the season, Teavana is also
introducing a new Gingerbread Tea.
For the first time in Teavana stores,
Gingerbread Tea will be available. A blend of black tea, rich
spiced ginger and apple, combined with chocolaty popcorn to create
a tea that tastes just like the holidays. (Photo: Business
Wire)
As Teavana® tea bars and mall stores continue to expand
across the U.S., capturing more of the $90 billion global hot and
iced tea category, the stores offer uniquely curated loose leaf
teas and personalized gifts that lead in-store and online
innovation, inspiring customers and delighting tea enthusiasts.
“Teavana is further elevating the premium tea experience this
holiday season by delivering a carefully curated assortment of
premium loose leaf teas and beautiful tea merchandise, making the
ritual of tea one of the most thoughtful and personalized gifting
solutions of the season,” said Annie Young-Scrivner, president,
Teavana.
Gift of the Week
Kicking off Teavana’s® Gift of the Week initiative,
starting today, customers will receive a free Perfectea Maker with
the purchase of the exquisite Teavana® Ultimate Winter
Collection, featuring 12 unique and distinct teas.
Now through Dec. 24, customers can visit Teavana® stores
and Teavana.com each week to learn about the new Gift of the Week
offer inspiring moments of shared holiday bliss with thoughtful
gifting opportunities.
Introducing Teavana® Gingerbread Tea
For the first time in Teavana® stores, Gingerbread Tea
will be available. A blend of black tea, rich spiced ginger and
apple, combined with chocolaty popcorn to create a tea that tastes
just like the holidays.
“More than half of Americans drink tea every day and customers
are looking for newly curated tastes to celebrate the holiday
season, which is why we are excited to offer our newly created
Gingerbread Tea,” said Young-Scrivner. “This new holiday flavor is
indulgent, warm and comforting, inspiring holiday nostalgia among
Teavana loyalists and new customers across the U.S. and
Canada.”
Fan favorite White Chocolate Peppermint Tea, a blend of white
chocolate and refreshing peppermint flavors and South African
Rooibos tea, returns this year to join the more than 100 varieties
of premium loose leaf teas available at Teavana®.
Customers can also blend Gingerbread Tea or White Chocolate
Peppermint Tea with Teavana’s Golden Monkey Black Tea, the finest
black tea from the Fujian Province, China. Blending allows tea
drinkers to create their own personalized flavors to suit any
occasion.
Gingerbread Tea and White Chocolate Peppermint Tea are now
available at Teavana® stores and Teavana.com for the
suggested retail price of $9.98 per 2 ounces in the U.S. and $9 per
50 grams in Canada.
About Teavana
Founded in 1997, Teavana offers new tea enthusiasts and tea
connoisseurs alike its "Heaven of Tea" retail experience where
passionate and knowledgeable "Teaologists" engage and educate them
about the ritual and enjoyment of tea. The company's mission is to
establish Teavana as the most recognized and respected brand in the
tea industry by expanding the culture of tea across the world. For
more information, visit www.teavana.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141103005295/en/
Media Contact:for TeavanaChristina McPherson,
206-318-7100marketing@teavana.com
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