Pitney Bowes’ New Borderfree.com Connects More Than 800,000 International Shoppers to More Than 200 Global Retailers
January 16 2018 - 9:23AM
Business Wire
New features include a more personalized
experience for cross-border shopping based on country, preferences,
and membership.
Pitney Bowes (NYSE: PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced the latest release of its Borderfree.com site,
a global online shopping experience to help international consumers
in over 200 countries and territories worldwide discover and reach
iconic retailers in the US, UK and Australia.
The site features a sleeker design, enhanced ease of use, and a
more personalized shopping experience based on country,
preferences, and membership. With more than 800,000 members, new
store features and targeted content, Borderfree.com is a great tool
for retailers to use to showcase their brands to a growing number
of international consumers and help drive more traffic and sales to
their individual websites.
Cross-border shoppers in countries and territories around the
world can shop conveniently, with fast and secure checkout,
member-only offers, and multi-merchant order tracking. The new
borderfree.com features new editorial content, including seasonal
gift guides and an interactive gifting tool, as well as a more
comprehensive list of offers and retailers based on country.
Shopping hundreds of global stores is now easier than ever. More
than 200 retailers are featured on the new website including brands
like Alice & Olivia, Ann Taylor, Bloomingdale's, Harrods,
Harvey Nichols, Nordstrom, and Tony Bianco.
According to the Pitney Bowes 2017 Global Ecommerce Study, more
and more retailers are beginning to recognize the growth
opportunity in cross-border ecommerce. One-third of retailers rated
“international selling” as a top growth lever. Sixty-two percent of
retailers have a cross-border offering today, and another 31% plan
to launch a cross-border business in the next twelve months. The
study also showed 70% of online shoppers have made a cross-border
purchase in the past year.
“When a retailer partners with Pitney Bowes to ‘go global,’ they
may already enjoy popularity in neighboring countries, or perhaps a
few countries around the world. But, one of the biggest challenges
they face is extending that popularity globally and introducing
their brands to a truly international customer base. Borderfree.com
helps our retail clients overcome that challenge and attract new
customers to their branded websites,” said Lila Snyder, Executive
Vice President and President, Commerce Services, Pitney Bowes. “At
the same time, Borderfree.com is a great resource for shoppers
looking for international brands, or items they cannot find
locally. It’s the perfect platform to find some of the most popular
brands and shop from almost anywhere in the world.”
For example, a French shopper can set up a free account at
Borderfree.com that stores her address and preferences, and easily
connects her to a variety of retailer websites from the US, UK and
Australia. She then can track her orders all at one site.
Pitney Bowes offers the Borderfree retail experience to
consumers as part of its industry-leading Commerce Complete ®
solution platform, which helps more than 250 direct merchants and
online marketplaces ship millions of parcels to over 200 countries
and territories worldwide.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions, services and data from Pitney Bowes in the areas of
customer information management, location intelligence, customer
engagement, shipping, mailing, and global ecommerce. And with the
innovative Pitney Bowes Commerce Cloud, clients can access the
broad range of Pitney Bowes solutions, analytics, and APIs to drive
commerce. For additional information, visit Pitney Bowes, the
Craftsmen of Commerce, at www.pitneybowes.com.
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Pitney BowesBrett Cody, 203-359-6079Brett.Cody@pb.com
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