Adobe Continues to Drive 360 Video and VR Innovation with Acquisition of Mettle’s Skybox Tools for Editing and Visual Effects
June 21 2017 - 12:00PM
Business Wire
Acquisition Accelerates Adobe’s Position in Cutting Edge New
Medium
Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has
acquired all SkyBox technology from Mettle, a global developer of
best-in-class 360-degree and virtual reality software. The
acquisition comes at a time when increasing numbers of creators,
global brands and media and entertainment companies are embracing
360/VR and are looking for seamless, end-to-end workflows for this
new, immersive medium. The Skybox toolset is designed exclusively
for post-production in Adobe Premiere Pro CC and Adobe After
Effects CC and complements Adobe Creative Cloud’s existing 360/VR
cinematic production technology. Adobe will integrate SkyBox plugin
functionality natively into future releases of Premiere Pro and
After Effects.
To further strengthen Adobe’s leadership in 360-degree and
virtual reality, Mettle co-founder Chris Bobotis will join Adobe,
bringing more than 25 years of production experience to his new
role.
“We believe making virtual-reality content should be as easy as
possible for creators. The acquisition of Mettle SkyBox technology
allows us to deliver a more highly integrated VR editing and
effects experience to the film and video community,” said Steven
Warner, vice president of digital video and audio, Adobe. “Editing
in 360/VR requires specialized technology, and as such, this is a
critical area of investment for Adobe, and we’re thrilled Chris
Bobotis has joined us to help lead the charge forward.”
“Our relationship started with Adobe in 2010 when we created
FreeForm for After Effects, and has been evolving ever since. This
is the next big step in our partnership,” said Chris Bobotis, now
director, professional video at Adobe. “I’ve always believed in
developing software for artists, by artists, and I’m looking
forward to bringing new technology and integration that will
empower creators with the digital tools they need to bring their
creative vision to life.”
Introduced in April 2015, SkyBox was the first plugin to
leverage Mettle’s proprietary 3DNAE Technology, and its success
quickly led to additional development of 360/VR plugins for
Premiere Pro and After Effects. Today, Mettle’s plugins have been
widely adopted by leading companies world-wide, such as The New
York Times, CNN, HBO, Google, YouTube, Discovery VR, DreamWorks TV,
National Geographic, Washington Post, Apple, and Facebook, as well
as independent filmmakers and YouTubers.
Customers can learn more about the integrated solutions at:
- Adobe Creative Cloud
Video blog
- Learn more about Adobe After
Effects
- Learn more about Adobe Premiere
Pro
- For customer support or product support
questions visit: support.mettle.com.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of
1995, that are subject to risks, uncertainties, and other factors,
including risks and uncertainties related to Adobe’s ability to
successfully integrate Mettle’s technology and abilities into Adobe
Premiere Pro CC and other Adobe Creative Cloud solutions. All
statements other than statements of historical fact are statements
that could be deemed forward-looking statements, including
statements regarding the ability of Adobe to successfully integrate
Mettle’s technology and other anticipated benefits of the
transaction to Adobe. These risks, uncertainties and other factors,
and the general risks associated with Adobe’s business, could cause
actual results to differ materially from those referred to in the
forward-looking statements. The reader is cautioned not to rely on
these forward-looking statements. All forward-looking statements
are based on information currently available to Adobe and are
qualified in their entirety by this cautionary statement. For a
discussion of these and other risks and uncertainties, individuals
should refer to Adobe's SEC filings. Adobe does not assume any
obligation to update any such forward-looking statements or other
statements included in this press release.
About Mettle
Mettle is a motion graphics studio based in Montreal, Canada,
that develops plugins for use with Adobe software. Customers
include Disney Imagineering, The New York Times, Facebook, Google,
YouTube and HBO. For more info please see: www.mettle.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanAlyssa
King, 323-202-1899alyssa.king@edelman.com
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