PURCHASE, N.Y., May 17, 2016 /PRNewswire/ -- AMP Energy® and
Twitch, the world's leading social video platform and community for
gamers have teamed up to bring gamers a one-of-a-kind program that
encourages AMP Energy fans and the Twitch community to 'level up'
their gaming experience this spring and summer. The program
features a national fan and broadcaster sweepstakes, a new website,
limited-edition gear and co-branded AMP Energy + Twitch cans,
marking the first time the iconic Twitch logo has ever been used on
any non-gaming retail product.
"Through this partnership with Twitch, we are excited to bring
together two brands that have a deep sense of camaraderie and
energy," said Greg Lyons, senior
vice president, marketing, AMP Energy. "AMP brings flavor to the
energy category so that fans can enjoy the great taste of their
energy drinks while they fuel up. Similarly, AMP wants to provide
gamers a heightened level of enjoyment by teaming up with Twitch to
provide unique experiences and help energize gamers for the
challenges they face both in and out of the virtual world."
"The Twitch community has never seen our brand on this type of
consumer packaging or in retail stores in this fashion before,"
said Anthony Danzi, senior vice
president, client strategy, Twitch. "It's a fun step for us to
partner with a cool brand like AMP and we look forward to our fans
taking part in the sweepstakes and hopefully winning some exclusive
swag!"
Exclusive AMP Energy + Twitch Cans
Starting this week
at retailers nationwide, fans can purchase exclusive AMP Energy +
Twitch cans featuring the iconic Twitch logo and #AMPLevelUp
partnership – the first time Twitch has ever partnered with a brand
to create a co-branded can. The limited-edition cans will be
available through August, in both Original and Cherry flavors.
Ready for the Next Level?
Starting May 16 through September 5, fans can get ready
for the next level of Twitch gaming by entering into a sweepstakes
for a chance to win limited-edition AMP Energy + Twitch co-branded
gear, including highly-coveted hoodies, t-shirts and beanies that
aren't available for purchase, Alienware gaming rigs or trips to
TwitchCon 2016® this Fall in San Diego,
Calif. Here's how it works:
- Follow: Follow AMP Energy on Facebook or Instagram
- Tag: Tag a photo of yourself and your AMP Energy Twitch
can with @AMPENERGY and #AMPLevelUpSweepstakes
- Win: You could win a trip to TwitchCon 2016® and other
cool AMP Energy + Twitch gear and prizes
Calling All Broadcasters
Additionally, starting
May 16 through August 6, AMP Energy
is giving Twitch's community of 1.7 million broadcasters the
opportunity to enter into a 'broadcasters only' sweepstakes by
typing #AMPSweepstakes into their Twitch livestream title from
Thursday through Sunday between the hours of 8 to 10 p.m. ET. Broadcasters have a chance to
win a homepage carousel placement takeover, one of 110
limited-edition hoodies and cash prizes.
AMPEnergy.com/Twitch
AMP Energy and Twitch launched a
co-branded website – AMPEnergy.com/Twitch – which features
exclusive content and custom AMP Energy commercials by Twitch
influencers such as Anna Prosser, Jordan "Soma" Taylor and Mike
Ross. For more information and official program rules, visit
AMPEnergy.com/Twitch and join the conversation @AMPEnergy @Twitch
#AMPLevelUp.
About AMP Energy
At AMP Energy, we believe that energy
drinks should taste great. They should energize your taste buds as
well as your body. For us, flavor isn't an afterthought. It's just
as important as the energy itself. AMP Energy – the Energy You
Need, Flavors You Crave. For more information, check out
www.ampenergy.com, www.facebook.com/AMP or follow on twitter at
www.twitter.com/ampenergy.
About Twitch
Twitch is the world's leading social
video platform and community for gamers. Each month, more than 100
million community members gather to watch and talk about video
games with more than 1.7 million broadcasters. Twitch's video
platform is the backbone of both live and on-demand distribution
for the entire video game ecosystem. This includes game developers,
publishers, media outlets, events, user generated content, and the
entire esports scene. Twitch also features Twitch Creative, a
category devoted to artists and the creative process. For more
information about Twitch, visit the official website and blog.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$63 billion in net revenue in 2015,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
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