JOHANNESBURG, Feb. 1, 2016 /PRNewswire/ -- Paul Jackson,
Group Managing Director of Grey Africa today announced that
Fran Luckin would join Grey Africa
and take the reigns as the company's Chief Creative Officer.
Fran will oversee Grey Africa's creative product and will work
closely with Grey Africa's Executive Creative Director,
Glenn Jeffery and Creative Directors
Francois Du Preez and Charlene Olivier.
"I've always admired Fran's work as well as her rare ability to
transition from the traditional world to the new world of
integrated communications so heavily reliant on digital channels
and technology to tell brand stories that people can connect with.
Fran has helped lift numerous local and international brands to new
heights at a number of leading global network agencies."
"What makes Fran one of the all-time great creatives is not just
the long list of awards won, or the many famous campaigns that have
made it into popular culture - but rather that she was always
prepared to venture out into the creative wilderness, to break
loose of the expected and the ability to transcend traditional big
ideas into truly integrated campaigns," Paul Jackson said. "At Grey we believe in both
Famous and Effective. Fran is a rare breed that has both the
creative vision and the business acumen to help build a powerful
creative business. She also recently completed her MBA – not many
Chief Creative Officers can say that," adds Paul.
Fran Luckin: Bio
Fran was named as one of the top ten most influential people in
South African advertising in The Annual - South Africa's most authoritative compendium
of the advertising, media, marketing and branding industry and she
has judged at every major marquee award festival, most of which
she's been awarded at herself: Cannes Lions Film Jury, Cannes
Outdoor Jury, Clio Awards and D&AD and has also sat on the
judging panel for the Apex Awards - South
Africa's version of the Effie Awards.
Fran's career spans just on two decades that have seen her work
with advertising legends like John
Hunt and Gerry Human.
She's grown from a copywriter at The Jupiter Drawing Room in 1997 –
to Creative Director in 2000. She joined Ogilvy Johannesburg in
2003 and became Executive Creative Director of the agency in 2008.
That year saw Ogilvy Johannesburg take the top spot at Cannes
Lions, followed by another number one as the top agency in Ogilvy
Worldwide also at Cannes in 2009.
This was followed, in 2010, by South
Africa's first Film Gold Lion in 11 years and an appointment
to the 15 member Ogilvy Worldwide Creative Council. This success
started a myriad of local awards for Ogilvy - which included number
one agency at the Loeries in 2007, 2008 and 2009 as well as number
one agency at the Apex Awards from 2008 to 2011.
Fran has spent the past two years as Executive Creative Director
at digital agency Quirk, honing her digital story-telling skills,
and continues as an executive committee member of South Africa's Creative Circle.
Grey Africa's
Performance
Grey re-entered the South African market as Grey Africa after
acquiring a majority stake in the Volcano Group in the same year it
won the 2014 AdAge International Small Agency of the year award. In
2015 the Grey Group won the AdWeek and Euro Effies agency of the
year as well as multiple Global wins at Cannes which amounted to a total of 113 Cannes
Lions including: 21 Gold, 36 Silver and 48 Bronze. This translated
into wins for 20 categories and four Grand Prix awards.
"This is one of the many reasons we need to keep adding
firepower to our local South African team – we need to maintain the
momentum of our global offices in producing Famously Effective work
that remains relevant long after a campaign has concluded," adds
Grey Africa ECD, Glenn Jeffrey.
About Grey
Grey is the advertising network of Grey Group, which is led by
James R. Heekin III, Chairman and
CEO. Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ: WPPGY).
Under the banner of "Grey Famously Effective Since 1917," the
agency serves a blue-chip roster of many of the world's best known
companies: Procter & Gamble, GlaxoSmithKline, Diageo,
Kellogg's, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott
Hotels & Resorts, Nestlé, Papa John's and T.J. Maxx. Grey was named ADWEEK's "Global
Agency of the Year" for 2015.
For more information, visit www.GREY.com/southafrica ,
www.GREY.com and www.GREY.co.uk
About WPP
WPP is the world's largest communications services group with
billings of US$76 billion and
revenues of US$19 billion. Through
its operating companies, the Group provides a comprehensive range
of advertising and marketing services including advertising &
media investment management; data investment management; public
relations & public affairs; branding & identity; healthcare
communications; direct, digital, promotion & relationship
marketing and specialist communications. The company employs over
188,000 people (including associates and investments) in over 3,000
offices across 112 countries. For more information, visit
www.wpp.com. WPP was named Holding Company of the Year at the 2015
Cannes Lions International Festival of Creativity for the fifth
year running. WPP was also named, for the fourth consecutive year,
the World's Most Effective Holding Company in the 2015 Effie
Effectiveness Index, which recognizes the effectiveness of
marketing communications.
Contact:
Nondi Mpila
Nondi.Mpila@grey.co.za
+27 11 706 3060 | +27 72 545 6508
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SOURCE Grey