Founder Roy Taylor Bolsters Leadership Team;
Transitions to Chief Product Officer
to Advance Company's AI Platform
LOS
ANGELES, June 11, 2024 /PRNewswire/ -- Ryff,
global pioneer of "In-Scene Advertising" and leader in virtual
product placement (VPP), has announced the appointment of Amazon
Prime Video veteran Steve Cox as its
new CEO. He joins Ryff founder, Roy
Taylor, to take advantage of the advertising industry's
seismic shift towards AI, to not only build on the company's
success with CTV, linear, FAST and influencer platforms, but to
also work closely with content owners to generate new revenue
streams in addition to traditional interstitial advertising.
Amazon Prime Video veteran joins Ryff as
new CEO focused on scale and growth. Founder to advance company's
AI platform
Cox stamps his mark at Ryff with the high-profile hire of
Shirley Richter Hughes, as Corporate
Vice President of Sales and Customer Experience. With a track
record of delivering both top and bottom-line growth, in leadership
roles at R&CPMK and BEN Labs, Hughes has created hundreds of
millions in revenue, leading brand teams for Heineken, Mastercard,
Cisco, and many others.
"Our focus today is scale, and bringing in a team of heavy
hitters, like Steve and Shirley, will accelerate both product
development and sales," said Taylor. "I look forward to working
closely with them both, and taking Ryff into the next phase of
its journey."
Taylor transitions to the role of Chief Product Officer to
further enhance Ryff's Scene Intelligence™ AI, its proprietary
large language model, and a key driver of Ryff's next stage of
innovation and market disruption. Able to analyze the content of a
trillion hours of video, comprehending its context and narrative,
Scene Intelligence creates insights into when, where, and how
brands can be seen as narratively authentic for viewers, and
content creators, leading to dramatically higher brand recall and
relevance as a result.
"Ryff's technical leadership in this segment, as demonstrated
with platforms like Amazon Prime Video, together with its portfolio
of generative, programmatic, and brand-safe solutions are already
well known in this space," said Cox. "I'm proud to be leading Ryff,
together with Roy and the entire global team, as we continue to
define the future of VPP."
As co-founder of VPP at Amazon Prime Video, Cox took the product
from initial design, through development, and scaled to the global
sales team. Cox also earned a US patent for the identification,
insertion, storage, and playback of virtual product placements
utilizing ML and AI solutions. Prior to Amazon, he held senior
technical roles at Microsoft and eBay, and led product management
at Staples. His comprehensive experience has solidified his
reputation as a visionary leader in technology and product
innovation.
About the Ryff Platform: Ryff's groundbreaking
technology seamlessly integrates virtual product placements into
films and TV shows, including work for Jaguar/Land Rover in
Ted Lasso, and LØCI in Love Island from ITV. Unlike traditional
physical placements, Ryff's AI-driven Scene Intelligence ensures
narrative authenticity by analyzing context and speech within
content. Brands like Coca-Cola, General Mills, and Intel have
already benefited from Ryff's innovative approach.
Ryff works with over 200 networks and content providers
worldwide, securing rights to integrate brands into their work. The
company has over 50,000 assets, including top TV shows and movies,
and can execute campaigns across any type of content.
About Ryff: Based in Los
Angeles, Ryff specializes in In-Scene Advertising. Its
proprietary GPU-based visual computing, AI, and ML platform,
Spheera™, can ingest, analyze, and deliver brand and product
integrations, at scale, into sport, film, TV, and social media.
Targeting a $190 billion digital
video advertising market, its mission is to transform the way
brands engage with audiences through authentic, context-aware
product placement. Learn more at www.ryff.com.
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SOURCE Ryff Inc