Cotton Incorporated Celebrates the Benefits of Authentic Cotton Denim for 151st Birthday of Blue Jeans
May 16 2024 - 11:18AM
Business Wire
The Blue Jeans Go Green™ initiative is just one way Cotton
Incorporated closes the loop on cotton sustainability.
Cotton Incorporated encourages consumers to commemorate the
151st anniversary of the birth of blue jeans, an iconic symbol of
American fashion and innovation. One way to participate is
recycling cotton denim, and learning more about circularity of
cotton and it uses beyond fashion. So, on this special occasion, we
encourage readers to participate in our nationally recognized Blue
Jeans Go Green ™ program.
On this day in 1873, the landscape of apparel was forever
changed when the first blue jeans were patented. "The invention of
blue jeans marked a pivotal moment in the history of fashion," said
Andrea Samber, Director of Brand Partnerships, Cotton Incorporated.
"From their humble beginnings as functional work attire to becoming
a global fashion staple, blue jeans have captured the imagination
of people across generations and cultures."
In addition to celebrating the rich history of blue jeans,
Cotton Incorporated highlights the Blue Jeans Go Green™ program,
which collects denim to be recycled in creative ways – from
building efforts, pet bed inserts, thermal food packaging, and
more. Since its inception, the Blue Jeans Go Green™ program has
diverted millions of pounds of denim from landfills and provided
insulation for over 2,000 homes across the United States. Over
5,200,000 pieces of denim and 2,630 tons have been recycled through
the program.
“Through the Blue Jeans Go Green™ initiative, we can extend the
lifespan of denim while providing sustainable solutions for
communities in need,” said Samber. "It's a testament to the
enduring impact of blue jeans beyond the realm of fashion."
Since 2006, over 100 brands and retailers have collaborated with
the program.
The Blue Jeans Go Green™ program is just one of the ways
consumers can close the loop on cotton sustainability. Denim
recycling is possible because it’s made from cotton, which is a
sustainable, natural fiber. Through resale, renewal and upcycling,
consumers can help keep the lifecycle of cotton going.
Well-made cotton apparel is durable, making it a perfect match
for the blossoming secondhand market where it can be reused
repeatedly. Textiles made of 100% cotton can be recycled and may be
used to create new products. After it can no longer be reused or
recycled, cotton products can be discarded. Cotton can degrade in
industrial compost, wastewater, salt water and freshwater
environments, and it also degrades faster than manufactured
cellulosic fibers like rayon and oil-based synthetics, according to
Cotton Incorporated’s Cotton Circular Lifecycle.
As we celebrate the 151st birthday of blue jeans, Cotton
Incorporated invites individuals to join us in supporting the Blue
Jeans Go Green™ initiative. By recycling old denim, you can
contribute to environmental sustainability and the community.
For more information about Cotton Incorporated, the Blue Jeans
Go Green™ program, and how to get involved, please visit
https://bluejeansgogreen.org/
About Cotton Incorporated
Cotton Incorporated is the research and promotion company
for upland cotton. Funded by U.S. cotton growers and importers of
Upland cotton-containing products, the not-for-profit
organization’s mission is to increase the demand for and
profitability of cotton. As a resource for the cotton industry,
Cotton Incorporated conducts or oversees more than 450 research and
educational projects in an average year. Research areas range from
the development of agricultural and textile innovations to analyses
of commodity and market data. For more information or to learn
more, follow along on Facebook, Instagram, X
(formerly Twitter), Pinterest, and YouTube.
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Ryan Vulcan, Associate Director of Corporate Communications
for Cotton Incorporated Email: Rvulcan@CottonInc.com Phone:
(919) 678-2364
Sophia Neubaum, Account Manager Email:
Sophia.neubaum@4media-group.com Phone: (224) 623-9869