LONDON, May 16, 2024
/PRNewswire/ -- New research from Omdia and PlumResearch
reveals an incredible 43 percent of all viewing on Pluto TV is
attributed to its FAST movie channels. This data underscores the
platform's dominance in the streaming landscape, with six of the
top ten most-watched channels exclusively dedicated to the
genre.
During the prestigious 77th edition of the Cannes Film Festival, Maria Rua Aguete, Senior
Director, Media and Entertainment at Omdia, presented
groundbreaking insights from recent research. Highlighting Pluto
TV's audience preferences, Aguete emphasized the enduring
popularity of movies as the platform's most cherished genre among
viewers.
Omdia has been charting the evolution of Free Ad-Supported
Television (FAST) channels, and further revealed that in both
the United States and Brazil, FAST channels are more popular than
Pay TV.
Insights from Omdia's latest consumer survey uncovered a
significant shift in viewing habits in both the UK and Brazil. In the US, 60% of video users in the
US now turn to FAST services such as Pluto TV, Tubi, Roku on a
monthly basis, surpassing the 55% who prefer Pay TV services like
Comcast or AT&T.
Similarly in Brazil, 47% of
viewers opt for FAST channels compared to 45% for pay TV. The top
performers in the US FAST market are Tubi, Roku Channel, Freevee,
and Pluto TV, while in Brazil,
Samsung TV Plus, Pluto TV, and LG dominate the charts.
Maria Rua Aguete, Senior Director, Media and Entertainment at
Omdia said: "This shift signifies the growing appetite for diverse
and accessible content options, marking a significant milestone in
the evolution of entertainment consumption. This transformation
arrives after a decade following the inception of Pluto TV, born
from a contrarian vision aimed at resolving the paradox of choice.
Its pioneering introduction of free-ad supported television (FAST)
heralded a new era fundamentally altering the media industry's
landscape forever.
"I am thrilled to present these findings at Cannes Film Festival and that FAST is now a
premier destination for movie lovers and a complementary window
within the expansive video content industry."
According to Omdia, Pluto TV is a global leader in FAST, with
hardware (Samsung, Roku, Vizio) platforms dominating in the US and
LATAM, while broadcasters and Rakuten are key in European
markets.
The US is projected to dominate the $12
billion FAST market by 2028, with international FAST revenue
exceeding $2 billion. Pluto TV is
active in nine of the top 10 international FAST markets,
positioning it for strong international revenue growth.
ABOUT OMDIA:
Omdia, part of Informa Tech, is a technology research and
advisory group. Our deep knowledge of tech markets combined with
our actionable insights empower organizations to make smart growth
decisions.
Fasiha Khan
Fasiha.khan@omdia.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pluto-tvs-fast-platform-draws-movie-enthusiasts-in-droves-reveals-omdia-analysis-302147116.html
SOURCE Omdia