LOS
ANGELES, May 9, 2024 /PRNewswire/ -- Avex
USA announced that it has made a
strategic investment into the artist management company S10
Entertainment, a joint venture between Brandon Silverstein and Jay Z's Roc Nation that
was started in 2017. The partnership was announced today by Avex
Inc's global CEO Katsumi Kuroiwa at
an investor conference in Tokyo.
Avex USA's investment
establishes a groundbreaking alliance between Japan's leading music and entertainment
company and one of North America's
biggest talent management groups.
S10 Entertainment, the management division of Silverstein's S10
music and entertainment holding company that also includes
publishing and records divisions, has become one of the most
prominent independent management companies in America. Recent S10
Entertainment successes include Myke
Towers, who is currently celebrating new single "Adivino"
(featuring Bad Bunny), which debuted at #1 on Spotify's Global
Chart and followed his 2023 hit "Lala," the longest standing solo
Latin Global #1 in Spotify history.
This new investment in S10 Entertainment follows the success of
Avex USA's earlier partnership
with Silverstein in S10 Publishing, his music publishing division
that's seen recent Top 40 #1 hits from writers Jasper Harris (Tate
McRae's "greedy"), GENT! (Doja Cat's "Agora Hills) and
RVSSIAN's close collaborator King
Kosa who's behind the current global Top 20 hit 'Santa' by
RVSSIAN / Rauw Alejandro / Ayra
Starr. Their previous publishing successes include
Grammy-nominated producer HARV (Justin Bieber's "Peaches"),
Jamaica's global star Shenseea,
and many others.
Collectively, S10 has six current songs featured on Spotify's
Global Top 50 and has amassed over 40 billion streams and
achieved 20 global #1 songs overall.
Since its Los Angeles launch in
2020, under the leadership of CEO Naoki
Osada, Avex USA has rapidly
and significantly grown its North American operations, across music
publishing, record labels and venture investments, while also
linking Avex's global operations with the North American market.
Avex Inc. employs over 1,500 people across 11 global offices,
representing over 450 creatives in music, film, TV and fashion and
promoting over 1,500 shows annually.
The partnership with S10 gives Avex's Japanese talent access to
best-in-class management teams in the US, as they look to develop
and break Japanese acts globally, while also providing a unique
route into the Asian market for S10 and Roc Nation's stars.
"We've achieved a tremendous amount with Brandon in recent
years, and over that time built a great trust between us. We share
a lot in common with our respective companies' DNA, and extending
our partnership was a natural and organic step. We are very
grateful that Brandon, Jay and Roc Nation have welcomed us into
their family and are incredibly excited to create something truly
unique and impactful through this partnership."
- Naoki Osada, CEO of Avex
USA.
"Joining forces with Avex perfectly extends the S10 and Roc
Nation family. Both Brandon and Avex are innovators, and this
partnership offers endless possibilities and opportunities."
- Jay Brown, Roc Nation
Co-Founder and Vice Chairman
"I feel incredibly fortunate to have globally-minded partners
like Jay Brown, JAY Z, and the Roc
Nation family. Adding the Avex team to our management ecosystem,
following the immense success I've had with Avex in our publishing
venture, was a natural progression in deepening our ever-growing
relationship. Naoki Osada and the
global Avex team are a true force of nature, and I am very excited
about our next steps together and the limitless potential for
global opportunities that our collaboration with S10, Avex, and Roc
Nation opens."
- Brandon Silverstein, S10 Founder
& CEO
About S10
S10 stands at the forefront of the
entertainment industry as a dynamic and full-service entity,
encompassing management, music publishing, record label, TV/Film
production, and investments. With a strategic presence in
Los Angeles and New York, S10 boasts partnerships with
distinguished entertainment leaders such as JAY-Z, Ryan Tedder, Max
Matsuura, and Simon Fuller.
In the realm of music publishing, S10 Publishing has a prolific
catalog that features tracks by illustrious artists like Justin
Bieber, Bad Bunny, Rihanna, Drake, Doja Cat, Tate McRae, Selena
Gomez, Kid Laroi, Khalid, DJ Snake, and The Weeknd. This
catalog has achieved over 40 billion streams and includes 20 #1
songs over the past three years, underscoring S10's significant
impact on the music scene. Among the recent standouts in S10
Publishing's offerings are Tate
McRae's "Greedy", Doja Cat's "Agora Hills", Jack Harlow's "First Class", and Justin Bieber's
"Peaches", not to mention topping the charts in Korea with "Get A
Guitar" by Riize. This track record of success highlights S10's
role in shaping contemporary music trends and its commitment to
excellence in the entertainment sector.
About Avex USA
Avex
USA is the American operation of
Avex Inc, Japan's leading
music/entertainment company. AVEX USA oversees Avex USA Publishing, its US record labels, and its
Future of Music investment fund from its Los Angeles headquarters, Avex House. Avex's
investment fund was named as one of Billboard's Top Funds in 2023
following investments in the Justin Bieber and J Balvin endorsed
Wave XR, Apple Best App Winner Endel and virtual artist record
label Spirit Bomb. Avex USA
bridges the worlds of tech, music and finance, while also linking
Avex's global operations with the North American market.
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SOURCE Avex USA