FL4A Members Ramp Up Initiatives and Resources in Support of Movement’s Goal to Uplift Communities and Individuals by Making Financial Literacy a Fundamental Part of American Life

Financial Literacy for All (FL4A), a national initiative dedicated to embedding financial literacy into the nation’s schools, workplaces, communities, and culture, is pleased to celebrate National Financial Literacy Month as it comes to a close by recognizing several of the recent financial literacy initiatives and resources launched by members in its coalition of nearly 50 leading organizations.

Since the beginning of the year, some of the key financial literacy advancement activity by FL4A members include:

  • Council for Economic Education released its 2024 Survey of the States showing that opportunities have greatly improved for young people across America to learn the essential personal finance knowledge they need to reach their full life-long economic potential with more than two-thirds of all states now requiring personal finance classes for high school
  • Delta Airlines CEO Ed Bastian authored an open letter on the importance of financial well-being and highlighting the company’s Emergency Savings Program in partnership with Operation HOPE and Fidelity Investments where participating employees can earn $1,000 from Delta to fund a rainy day account, along with individualized coaching and resources to enhance their financial literacy and well-being
  • American Express partnered with UNCF and Zogo, a gamified app with real-world rewards, to bring the UNCF community access to Zogo’s extensive library of 800+ bite-sized financial lessons and education content and gamified rewards program
  • FICO partnered with tennis star Chris Eubanks and Kyle Busch and Richard Childress Racing to help raise awareness of the need for financial credit and education as the essential first step to achieve financial literacy
  • Visa and the GSMA Mobile Development Foundation (GSMA Fdn) launched the Digital Finance for All (DFA) Initiative, a five-year initiative to advance digital financial inclusion for 20 million individuals, including women, small holder farmers, and nano, micro and small enterprise where low- and middle-income countries in Africa, Asia and Latin America

Launched in May 2021 by a consortium of leaders from the business, professional sports, entertainment, and non-profit sectors and Operation HOPE, FL4A aims to reimagine the way Americans think about their relationship with money and provide the foundational skills for people to best manage their personal finances and build generational wealth. FL4A is committed to:

  • Supporting financial literacy programs for the member organizations’ collective employee base
  • Advocating for financial literacy education to be provided to all students as part of their basic education as well as part of lifelong learning for all adults
  • Making unbiased and action-oriented financial literacy resources freely available to all through FL4A’s Resource Library

To follow the progress of Financial Literacy for All, please visit FL4A.org.

About Financial Literacy for All

Financial Literacy for All is a national initiative of Operation HOPE to embed financial literacy in American schools, workplaces, communities, and culture, led by a prominent group of leaders from the business, sports, entertainment, and nonprofit sectors. This 10-year initiative will reach millions of youths and working adults by meeting them wherever they are on their financial journey, ensuring they have access to and an understanding of the knowledge, tools, and resources they need to make informed financial decisions and take control of their financial lives. For more information and to follow the progress of FL4A, visit FL4A.org, and FL4A’s financial education resource library, which is accessible to the general public as well as to all member companies, their employees, and their customers. To follow the progress of Financial Literacy for All, please visit FL4A.org.

Bill Mendel Mendel Communications bill@mendelcommunications.com 212-397-1030