Modelo Spiked Aguas Frescas Teams Up With Actress Francia Raisa and
Community Changemaker Juixxe to Honor the Street Vendor
Community
Following a successful Las Vegas test launch, where Modelo Spiked
Aguas Frescas was the #1 new Flavored Malt Beverage multipack and
single serve*, Modelo is celebrating the expansion of Modelo Spiked
Aguas Frescas to strong Modelo markets across the country by once
again honoring the street vendor community that made traditional
aguas frescas a beloved cultural staple. Partnering with actress
Francia Raisa and Juixxe, a changemaker famous for uplifting the
street vendor community, Modelo surprised the owner of Oxnard,
CA-based Las Aguas 805, Salvador Gutierrez, with a new,
custom-built street cart and a $5,000 cash gift to help him fuel
the fiesta in his community with delicious aguas frescas for years
to come.
“As a native Angeleno with a proud Mexican and Honduran
heritage, it was so meaningful to partner with Juixxe and Modelo
Spiked Aguas Frescas to honor street vendors,” said actress Francia
Raisa. “These small business owners provide the flavor that brings
communities together and Salvador, the vendor I was able to
recognize in partnership with Modelo Spiked Aguas Frescas, is the
perfect representation of someone who supports and builds community
through his delicious aguas frescas.”
Gutierrez was selected for this opportunity thanks to his
commitment to drive his family, culture and community
forward. Since he opened Las Aguas 805 over three years ago,
Gutierrez has worked to grow his business by perfecting his aguas
frescas flavors and continuing to be a positive influence for those
around him.
“Modelo Spiked Aguas Frescas is thrilled to once again be
teaming up with Juixxe to surprise another hard-working street
vendor in Salvador. Our product wouldn’t exist without the
inspiration and cultural importance that street vendors bring to
our communities each and every day, so to be able to gift him a new
street cart and funds to keep growing his business is incredibly
special,” said Swathi Rao, Senior Brand Manager, Modelo Spiked
Aguas Frescas. “We also added a new face this year in Francia Raisa
and her passion for supporting this program really elevated it to
the next level.”
“I started this business to make ends meet but what I wasn’t
prepared for was the amount of love and support I received from my
community. They rallied behind me to support my business and my
dream,” said Gutierrez. “With this new cart from Modelo Spiked
Aguas Frescas, I can keep giving that love back through my aguas
frescas and continue to make my daughters proud.”
To further support the street vendor community in the Los
Angeles area, Modelo is also donating $5,000 to the LA-based
economic justice organization, Inclusive Action for the City.
Founded in 2008, Inclusive Action aims to eliminate income
inequality, reduce the racial wealth gap, and create community
power. Alongside their partners in the Los Angeles and California
Street Vending Campaigns, Inclusive Action has directly supported
the street vending community by legalizing street vending, creating
pathways to formalizing their businesses and deploying healthy
capital to grow their entrepreneurship.
“With an estimated 50,000 street vendors operating in Los
Angeles, their contributions to the economic, social, and cultural
fabric of the city cannot be underestimated,” says Rudy Espinoza,
Executive Director, Inclusive Action for the City. “The funding
from Modelo Spiked Aguas Frescas will provide direct cash
assistance to these entrepreneurs who often lack access to
resources required to build thriving businesses.”
This moment represents the second time Modelo Spiked Aguas
Frescas has supported the street vendor community. To celebrate the
initial test launch of Modelo Spiked Aguas Frescas in Las Vegas
last year, Modelo and Juixxe surprised five street vendors from the
Los Angeles area by flying them to Las Vegas for an exclusive first
taste of Modelo Spiked Aguas Frescas and rewarding them with $5,000
each to help fuel their business.
Modelo Spiked Aguas Frescas is now available in 15 states, along
with Chicago and New York City, that represent more than 80% of the
national volume for Modelo, in four varieties:
- Modelo Spiked Aguas Frescas
Piña (Pineapple) is an aromatic, juicy pineapple flavor
with a balanced sweetness for sessionability in a light-yellow
color
- Modelo Spiked Aguas Frescas
Flor de Jamaica (Hibiscus) is a sweet, floral flavor that
contains fruit notes with a low level of sourness and a dark
reddish coloring fitting of a hibiscus flower
- Modelo Spiked Aguas Frescas
Sandía (Watermelon) is a refreshing flavor profile that
has a sweet and indulgent watermelon juice taste, aroma and
color
- Modelo Spiked Aguas Frescas
Pepino y Limón (Cucumber Lime) is a fresh taste of
cucumber notes, balanced with lime sweetness in a light green
color
All four flavors are available in a 12oz 12pk variety pack and
Piña is available in a 24oz single serve can.
All flavors are 4.5% ABV, and have <0.5% carbonation,
resulting in a non-carbonated taste experience, and 171-197
calories, with 20-25g of sugar.**
The full list of location availability includes:
- Arizona
- California
- Chicago
- Colorado
- Connecticut
- Florida
- Georgia
- Idaho
- Nevada
- New Jersey
- New Mexico
- New York City
- North Carolina
- Oregon
- South Carolina
- Texas
- Washington
For more information on Modelo Spiked Aguas Frescas and other
Casa Modelo products, visit www.modelousa.com.
*Circana, FMB Category New Item $ales, FYTM ending 2-24-24, Las
Vegas MULO+C; ‘FMB’ as defined by Circana does not include
Cheladas
** Per 12 fl. oz. serving of average analysis: 4.5% ABV,
Calories 193, Carbs 26.4 grams, Protein 0.2 grams, Fat 0 grams
(Piña); 4.5% ABV, Calories 197, Carbs 34.2 grams, Protein 0.2
grams, Fat 0 grams (Sandía); 4.5% ABV, Calories 189, Carbs 25.7
grams, Protein 0.2 grams, Fat 0 grams (Pepino y Limón); 4.5% ABV,
Calories 171, Carbs 22.6 grams, Protein 0.3 grams, Fat 0 grams
(Flor de Jamaica).
ABOUT MODELO® Born in 1925 in the small
town of Tacuba, Mexico, Modelo has been bringing distinctive
high-quality beer to those with the Fighting Spirit ever since,
including Modelo Especial®, Modelo Negra®, Modelo Oro, and a
flavorful lineup of Modelo Cheladas and Modelo Spiked Aguas
Frescas.
Modelo Especial is a golden, full-flavored pilsner-style lager
with a clean, crisp finish. As the #1 beer in the U.S., Modelo
Especial recently surpassed 195MM cases sold in 2023. The Casa
Modelo brand family is exclusively brewed in Mexico and imported
and marketed for the U.S. by Constellation Brands.
Media Contact:Stephanie
McGuaneStephanie.mcguane@cbrands.com
A photo accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/37a8d12f-07d7-462d-8bcb-c25a0686d420