DiGennaro Communications Launches Partnership With Marketing Veteran Jon Bond
April 17 2024 - 11:00AM
DiGennaro Communications (DGC), the leading independent B2B
strategic communications agency serving the media, marketing,
technology and entertainment sectors, today announced a partnership
with marketing industry veteran Jon Bond, who joins forces with DGC
Founder and CEO Samantha DiGennaro to expand DGC’s proprietary
Marketing to Marketers offering (M2M®) to help CMOs, CROs,
Founders, CEOs and company leaders build enterprise
and personal brands in support of business growth. The recently
launched M2M offering means Bond, DiGennaro
and the DGC team are moving beyond strategic
communications to deliver impactful business-to-business creative
brand building, marketing and advertising programs that help
organizations reach even more relevant results. DiGennaro and Bond
will also offer strategic consultative services tied specifically
to business growth and transformation.
With over 18 years helping some of the most successful companies
execute high-impact communications strategies, DGC recently
launched M2M® to help businesses with everything from sales support
and multi-media content creation to digital marketing
and experiential. Through M2M®, DGC supports CROs in growing
their advertising business; CMOs in building their executive
profiles within the ad/media ecosystem; CEOs and Founders in
driving business value and organizational transformation as
they launch new offerings, enter new verticals, plan a strategic
exit strategy, and much more.
“Marketers are highly sophisticated and know every trick in the
book. That’s why spray and pray just won’t cut it. To get in front
of key audiences, you need to employ nuanced and intentional
strategies that show off the power of your brand,” said Bond. “With
this new program, I’m eager to partner with Sam and DGC, which
represent the gold standard of marketing industry PR, to help
marketers reach relevant results.”
“I’ve respected Jon’s entrepreneurship and creativity for ages
and, although we’ve worked together in different ways through
the years, I’m thrilled to ‘officially’ welcome Jon to the DGC
family as he joins me in spearheading our new M2M initiative,”
said DiGennaro. “With such a brilliant mind and deep hands-on
experience creating world-class marketing and advertising
campaigns, Jon is an invaluable partner to DGC as our
offering continues to evolve to stay two steps ahead of
our ever-changing industry.”
Since founding his first agency Kirshenbaum & Bond in 1987,
Bond has become one of the advertising and marketing industry's
most recognized thought leaders and entrepreneurs. He has developed
and led several significant companies over his 35-year career,
including KBP, The Media Kitchen, White Ops and The Shipyard, among
many others. Bond also was a mastermind behind key marketing
concepts such as guerrilla marketing and retail pop-up
marketing.
Learn more about the M2M offering here.
About DiGennaro CommunicationsProudly and
fiercely independent, DGC is an award-winning, woman-owned agency
with a dynamic and diverse team of specialized B2B consultants,
communicators, connectors and creators. DGC’s team is driven by
strategic creativity, grounded in data and fueled by innovation. We
build trust through transparent collaboration and relevant results.
As storytellers, we challenge ourselves and our clients to break
molds and step into the light with one objective in mind — reaching
relevant results. DGC now offers Marketing to Marketers or
M2M®, a program committed to developing and delivering
creative marketing strategies that help brands grow. The agency is
a repeat recipient of The Observer’s PR Power List and INC’s
Fastest Growing Companies list, as well as the recipient of two
Cannes Lions. DGC’s clients include Albertsons Media Collective,
McKinsey, Uber, Spotify, Pinterest, Urban Outfitters, The ANA, The
OAAA, POSSIBLE, AIMM, SeeHer and more. To learn more, visit
www.digennaro-usa.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/30b0c2ec-c23f-4604-8915-23545df0e9cc
Melanie CaprusoDiGennaro
Communicationsmelanie.capruso@digennaro-usa.com