TROY,
Mich., March 28, 2024 /PRNewswire/ -- White
Glove, a leading advisor marketing company specializing in turnkey
client acquisition and engagement services and a portfolio company
of Rockbridge Growth Equity, today announced it has named
Derek Janis as Chief Marketing
Officer. This strategic move follows the recent appointment of a
Chief Sales Officer and the integration with TouchFuse.
Janis brings a wealth of executive marketing leadership
experience to his new role, a career in which his entrepreneurial
spirit and a deep understanding of customer needs have led to the
success of various innovation startups at General Motors, including
ventures in car sharing, electric bikes, commercial EVs and
software. Notably, he played a pivotal role in transforming
Cadillac's performance marketing and media strategies during his
tenure.
"Derek's grasp of the nuanced blend of creativity and
data-driven methodologies in crafting powerful marketing strategies
will be instrumental in propelling our growth strategy," said
Greg Bogich, CEO of White Glove. "We
anticipate his expertise will amplify our industry presence and
broaden our market penetration."
With a sharp focus on lead generation and brand enhancement,
Derek's immediate objectives include spearheading the brand
evolution of the newly merged entity. Leveraging his profound
expertise in performance marketing, brand strategy and marketing
automation, Janis aims to enhance the organization's B2B marketing
capabilities and extend its reach to a broader spectrum of
financial professionals.
"I am excited to jump into this role at such a pivotal time,"
said Janis. "The strategic fusion of White Glove and TouchFuse
presents financial professionals with an optimized, end-to-end
marketing solution — empowering them not only to attract leads but
also to convert and retain them effectively."
The combined entity now stands as the largest, full-service
advisor marketing company — proudly serving thousands of financial
professionals nationwide. Through its comprehensive suite of
services, the organization facilitates impactful connections with
highly engaged prospects, cementing its position as the go-to
solution for advisors seeking effective lead generation and
nurturing strategies.
About White Glove
Based in Troy, MI, and founded in 2015, White Glove is
an advisor-built marketing services company dedicated to helping
growth-minded financial professionals attract, connect and engage
with quality leads. White Glove's core service offerings of
lead-generating workshops, lead nurturing and client engagement
solutions remove the stress from marketing and free up time to
allow advisors to do what they do best — build meaningful
relationships with clients. For more information,
visit www.whiteglove.com.
About TouchFuse
Founded in 1986 and based in
Tampa, FL, TouchFuse offers a
comprehensive technology platform that allows financial advisors
nationwide to manage the full spectrum of their marketing
campaigns, from identifying prospects and delivering campaigns to
managing communication and analyzing data. It delivers solutions
through three businesses: LeadJig, Prospectix and Acquire Direct.
For more information, please visit http://touchfuse.com/.
Media Inquires
Madison
Mitchell
White Glove
madison.mitchell@whiteglove.com
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SOURCE White Glove