AI-driven Product Recommendations provide a path
to increase ROI through personalizing website visitors' shopping
experience and email campaigns.
GDAŃSK, Poland, Nov. 28,
2022 /PRNewswire/ -- GetResponse, email
marketing, and marketing automation software, announces the
launch of AI Product Recommendations. The solution employs
artificial intelligence to revolutionize the customer journey and
experience.
Shop owners can significantly increase
their ROI and AOV this holiday season.
The feature allows shop owners to maximize their conversions by
showing products to visitors with the highest probability to
convert, based on their past behavior and transactional history, to
increase upsells and cross-sells.
Shop owners can also improve their store UX because the
recommendations block serves as a navigation tool, increasing the
time customers spend on the website, thus also growing conversions.
Businesses can analyze store traffic and users' behavior with AI to
make better business decisions.
"Our goal at GetResponse has always been to deliver
cutting-edge tools focused on driving conversions without the extra
hassle of increased budgets or lengthy implementation cycles," said
Mac Ossowski, Board Member and
Director of GetResponse MAX. "After months of work, businesses
can now benefit by personalizing the omnichannel experience for
their customers, both on their websites and mailing."
The AI Product Recommendations launch comes just in time for
businesses to benefit from the lucrative holiday season.
"The important point is that it verifies each product against
the stock availability, so there are no missed clicks for the
customers. Shop owners can significantly increase their ROI and
AOV," Ossowski said.
AI Product Recommendations powers ecommerce businesses at scale,
providing the following types of product recommendations:
- Recommended for you: a self-learning model that displays
recommendations with the highest probability of conversion for a
specific customer.
- Most viewed in category: the algorithm recommends
products with the most views within a specific category.
- Most similar in category: the algorithm displays
products based on their similarities in names and
descriptions.
- Recently visited in-store: visitors see product
recommendations based on their previous visits to the store.
- Others also viewed/purchased in-store: AI suggests
products other customers have checked or purchased in-store.
- Rule-driven recommendations: the store owner defines the
products they want to promote to their customers.
For information about other types of AI Recommendations and
their power, please visit getresponse.com.
About
GetResponse
Founded in 1997, GetResponse, a powerful email marketing, and
marketing automation software, has more than 20 years of experience
empowering businesses to run online marketing effectively. Along
with 24/7 customer support available in eight languages,
GetResponse features more than 30 tools – email marketing,
website builder, conversion funnel, marketing automation, and
more.
CONTACT
Name: Anna Pyshna
Email: anna.pyshna@getresponse.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/getresponse-introduces-ai-product-recommendations-to-help-businesses-boost-their-sales-301688066.html
SOURCE GetResponse